Independently published The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

An excellent book for branding experts and creative professionals alike (and it comes with cards). The author's extensive knowledge and experience in the field of brand positioning are very evident as the book provides very clear and actionable guidance (with a bunch of tools and techniques) on how to create more compelling positioning strategies. The workbook format is particularly effective as it allows you to actively engage with the material (and select interesting tools) and then apply some of these concepts to your own brand strategy. PS. You can get a preview of what's inside the book by checking out my interview with Ulli, just search for "On Branding Podcast.

I'm a feverish learner, so if you're like me you need another creative business book like you need another hole in the head... Except YOU DO NEED THIS ONE! I've worked in the creative/branding/messaging space for over a decade, and this short, easy to read, funny, actionable book enlightened me to a new level. Even if your book queue is stupid long, add this one and bump it to the front. Cannot recommend it enough! Thank you Ulli!

Well done, Ulli. The Brand Positioning Workbook is complete and state of the art. It covers many trends and methods of the past 20 years and beyond (culture, archetypes, semiotics, etc etc) . I'll use some of the exercises to get my students to think holistically. Because that's what your book is: a holistic approach. Thank you for this inspiring piece of work.

I’m becoming a brand strategist and this book is insane. Practical useful guide to strategy process. Actionable information abundant. Would recommend to anyone looking to expand their brand strategy skills.

This book is a great learning tool full of practical advice and tools for brand positioning. It gives great insight into a very experienced person's framework for ideating and creative problem solving. It doesn't have great design quality - which is a bit of a downside for me. However, this is a hugely valuable resource and the more I use it the more I get out of it and appreciate the thinking that went into this book.