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๐ Shine bright, stay bold โ platinum perfection in every strand!
Adore Shining Semi Permanent Hair Colour in 150 Platinum delivers a vibrant, long-lasting shine with a gentle, alcohol-, ammonia-, and peroxide-free formula enriched with Aloe Vera. Designed for professional salon use, it activates in just 15 minutes with heat, nourishing hair while providing rich, semi-permanent color that lasts weeks. With up to 12 months shelf life after opening and a cruelty-free, vegan composition, itโs the go-to choice for millennials seeking bold, healthy hair transformations without compromise.




















| ASIN | B00OVF9XUI |
| Benefits | Provides vibrant, long-lasting hair color with gentle ingredients |
| Best Sellers Rank | 463 in Beauty ( See Top 100 in Beauty ) 7 in Semi-Permanent Hair Colour |
| Brand | Adore |
| Brand Name | Adore |
| Colour | 150 Platinum |
| Container Type | Tube |
| Country Of Origin | USA |
| Customer Reviews | 4.1 out of 5 stars 36,630 Reviews |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 00661157101509 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item Weight | 4 Ounces |
| Item form | Liquid |
| Manufacturer | Adore |
| Manufacturer Part Number | 150 |
| Material Features | Cruelty Free, Fragrance Free, Hypoallergenic, Organic, Vegan |
| Material Type Free | Alcohol Free, Ammonia Free, Peroxide Free |
| Model Number | 150 |
| Number of Items | 1 |
| Package Size Name | 4 oz |
| Package information | Tube |
| Product benefits | Provides vibrant, long-lasting hair color with gentle ingredients |
| Recommended Uses For Product | Salon professional hair colour treatment |
| Suitable Hair Colour | Silver |
| UPC | 661157101509 |
| Unit Count | 118.0 millilitre |
S**H
beautiful colour
an incredible hair colour itโs absolutely gorgeous! it lasts a long time. itโs a gel consistency and is a little harder to soak into hair so i mixed it with conditioner and that worked so much better!
S**W
Good Results
I've used this hair dye in various colours over the years. I used 2 bottles this time as I have medium length locs. The method I used was to apply the 2 bottles to clean, DRY hair. Leave it on for one hour, rinse with lukewarm water, then pour diluted conditioner over the hair (2-3 squirts of conditioner in 200ml of water) and leave for a few minutes. Rinse with lukewarm water again, put on a towel for 15-30 minutes, and finally blow dry hair on the lowest heat. I did NOT use shampoo during the application/rinsing process, but I washed my scalp with shampoo 5 days later. The colour has taken really well, as my hair was a medium brown. The photos don't do it justice, but you can see the purple shine in good lighting. My hair looks shiny and healthy and the colour has stuck. Be aware the colour can transfer onto pillow cases, etc. until the hair is washed a few times. It is a messy process dying locs, and there will be some cleaning to do after. The dye will stain lighter coloured fabrics. I usually do the petroleum jelly around the hairline, but couldn't be bothered this time, and found a baby wipe cleared any dye residue from my skin. I typically lay a large plastic bag/bin bag in the bath to reduce the mess. Overall very happy with the results and quality of the product. Update: 2 weeks and 2 hair washes later, the purple is more visible, vibrant, and my hair still looks healthy.
A**S
Only True Semi Permanent I Use
I've been bleaching and using Adore dyes for about two years now, but I used to get them from another shop. I got them here because it was more convenient, though the price is slightly higher. I've never used this on unbleached hair, so I have no idea how well it sticks or how much colour it leaves. On bleached hair, it's amazing. The colour is always super vibrant. You may not always get the colour shown on the bottle, but that's more because of the base colour of the hair your dyeing over. I get very annoyed reading reviews from people who complain the colour wasn't the same on their hair. If your hair has yellow or orange tones in it, this will make the colour more peachy than the blue toned pink! I had this happen on my hair since it wasn't bleached perfectly evenly. Some strands are peachy. Same goes for if you dye over blue. The number one reason I prefer Adore dyes over others is that I can dilute it with conditioner and still get a lot of colour out of it. One bottle lasts me over ten applications. Currently my hair is a pastel purple and pink mix because I worked out it would be cheaper to buy two bottles, one pink and one blue, to make my own purple, rather than buying one bottle of purple. So you can mix these together to get an even greater range of shades. I'm never the same colour each month! The longer you leave it in, the brighter and more longer lasting the colour will be. This is true for unbleached hair as well. You don't have to worry about damage, this is like a conditioner that stains your hair. You do have to keep it moist though, so put a shower cap or plastic bag on top. I normally leave mine in for about an hour, but because of the pastels, I've only been leaving it in for about five minutes while showering and it still deposits colour, though it rinses out quicker. The second reason I love Adore dyes is that there is pretty much zero rub off. I can dye my hair, rinse, let it dry and not leave random colours all over my pillow. I don't worry about it running in the rain. I used to use Directions Plum and the rain made that run, it was very embarrassing. All in all, I really recommend this, it lasts for ages, smells great, excellent colour payoff and a wide range of colours.
T**X
Red look in the sun but black indoor
I used the shade Ruby Red, and overall, I really liked the results. This product is great if youโre looking for a red tint that shows up in the sun but still looks black indoors. My hair was fully black, and after dyeing it, the change was subtleโbarely noticeable inside, but the red tones show up nicely in sunlight. The application was pretty easy. The formula is quite liquidy, so it spreads well through the hair. The smell was strongโdefinitely chemicalโbut it didnโt bother me too much. To me, it just smelled like a really strong shampoo. I left the dye on for about 80 minutes and used my blow dryer on a gentle setting for around 2 minutes during that time to help the dye settle in. After rinsing (I only used water, no shampoo), I straightened my hair the next day and noticed a nice shine. My hair looked nice overall, although the ends did feel a little drierโwhich is expected when using dye. One thing to note: the dye did stain my clothes a bit after washing my hair, so be careful with towels and shirts afterward. If youโre hoping for a bold red look indoors, Iโd suggest bleaching first. But if you want a more subtle red tint that only catches the light outside, this is a good option. Iโd use it again for a low-maintenance pop of color.
J**N
Terrible !
If your hair is bleached, this Will leave you with green and blue blotches ! It is not grey . Desperately wish I hadn't tried it without a test streak. I've been Violet. I've been petrol blue... my hair was palest blonde. I used two bottles to saturated with colour. It's so bad.
R**S
Great range of semi-permanent colours, but just doesn't cut it
Adore has a healthy selection of natural semi-permanent colours, which are increasingly difficult to find outwith your typical natural black dyes or box dye alternatives. I've repurchased a few of their colours on multiple occasions. However, I find myself hesitant to return, aside from the lack of competition, because these dyes just don't have great staining power. They tend to fade quickly, and I've found multiple bottles to have a really odd clumpy gelatinous consistency, reminiscent of boiled down Coca-Cola with the smell to match, that makes it rather difficult to work with. I've often wondered if the product was sold expired, but upon using up my 4th bottle, I'm inclined to believe that the product is simply formulated that way...
L**A
A good semi permanent hair dye
I have to be honest, this is the best semi permanent hair colour I have used by far. It looks like a nice deep red, and lasts a lot longer then other dyes I have used. Whilst it's washing out, it goes through nice stages of colour, not a muddy red. The price is a lot better then other places too. So I'm happy.
O**N
Nice shade of grey
I used royal grey on a reddish previously dyed hair. The best results I have achieved with this hair dye, is in dry hair, posing for 45 minutes wrapped in plastic film. Then I used cold water to rinse off, and I have used a blue conditioner for silver hair. Avoid shampoo for 5 days if you can, and use a blue shampoo for silver hair to enhance the color. I really like it. But bear in mind that isn't lasting very long.
V**A
Gute und ergiebige semipermanente Farbe.
Ich habe die Adore Luxe Blue zum Nachtรถnen der Ansรคtze und zur Auffrischung der Farbe zwischen zwei Friseurbesuchen verwendet. Sie hat unverdรผnnt auch die nicht gebleichten Ansรคtze gut abgedeckt und auch mit minimaler Menge in Mischung mit Conditioner die Farbe der langen Haare gut aufgefrischt. Vorher habe ich mit Directions experimentiert. Adore ist in meinen Augen benutzerfreundlicher, es fรคrbt weniger die Badekeramik und die Haut als das bei Directions der Fall ist. Und bei mir hat sie gleichzeitig die Haare besser getรถnt.
Z**L
Buena pigmentacion
Me gusto mucho el color, tiene buena pigmentacion, cubre canas.
A**E
Even the faded colour, looks great!
I've used this colour and other colours too several times, love it!!! So quick and easy to use!!! And actually lasts longer than I expected!! Although be sure to give your shower a good clean afterwards otherwise it could look like a "blood-bath" lol
S**I
Not worth the price
Fades very very fast , and it's price is hight for the product
N**E
Super liquid
Prepare for super liquid, but great temporary colour
Trustpilot
2 months ago
4 days ago