I Want My MTV. Think Small. Just Do It. Got Milk? These phrases are iconic, but where do they come from? Meet the inspiring cultural visionaries who revolutionized advertising during the industry's golden age in the 1960s by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden, and David Kennedy have changed the way we eat, work, shop, and communicate - often in ways we don't even realize. From the introduction of the Volkswagen to America to the triumph of Apple Computers, "Art & Copy" explores the most successful and influential advertising campaigns of the 20th century, introduces the innovative minds that launched them, and potently demonstrates that creativity can solve anything.
P**R
Great
This documentary gives us a really great view into the history and biz of the ads that have transformed our culture. The framing around the man hanging the billboards was interesting and really hits the point home - despite the intent of the art advertisers create, ultimately it is art in service of capitalism. Great watch!
C**U
Brings the emotions out of historic ads for a moving documentary and art piece in one video
Daring artists create. They cannot be stopped. But this is what happens when they make revolutionary ads that connect people to their emotions and do more than just sell a product:World Changing Advertizing.Watch to get a great history tour of the minds who created world changing ads from before I was born
E**R
Art & Copy Makes a Difference
I've been in graphic design for over 25 years. When I saw this film, I wanted to jump up on the table and shout "YES! THAT'S WHAT THIS BUSINESS SHOULD BE!"Every graphic designer and commercial creative should watch this film. Graphic design isn't about looking good, it's about communicating; a feeling, a message, a benefit, a service. The marriage of the designer with the copywriter was truly a pivotal part of the industry.Watching this film has changed the way I approach jobs...and reminded me of why I THOUGHT I got into the business...but was convinced, over the years, to do something less impactful.
J**E
Inspirational!
Great interviews, well documented, super professional!
A**E
Solid engaging movie covering much of the wide world of marketing communications
The move ranges from "really fine, so worth the time" and "hum, are we watching billboards being applied AGAIN?" Would I advise anyone interested in the broad field of communications to use this as a resource, reinforcement, or nice peek inside at a few of the legendary folks? Without question. Just skip through the goofy parts - which in my mind, are anything to do with billboard posting!
F**Z
Great Insight on the AD world.
This is a great movie about the ad world and some of the biggest and best ads that have been around. Nike, Apple, and the whole "ME" generation. I only wish this would have been longer. I think anyone in the sales, marketing, or advertising industries should be watching this film. Bravo!
C**S
Great for Advertising Classes
This film is amazing. I routinely show it to my Advertising class at Missouri State University. If you're considering this for classroom viewing--do it! Your students will be hesitant at first, but by the end of the movie they will love it. There is a little coarse language, which is perfect for college aged students. I wouldn't recommend this for less mature audiences.
E**R
very necessary
like Advertising 101, this movie is a great doorway into what it means to work in the advertising world, both from the creative end with legends in the business telling stories to folks on the tail end, who have to execute the imagination. A Must-See.
A**M
Art & Copy
Great documentary about advertising. I am a Creative advertising student so I found all the information very useful. It is very interesting.
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