All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

This is a must read book for anyone trying to make themselves heard in a busy marketplace.This book builds on Godin's earlier books and, if you haven't already read any, I would recommend starting with Purple Cow (and possibly Free Prize Inside) before this one.The book drives home the point that you first need to have a truly remarkable product that appeals to a narrowly defined group of early adopters who are ready to "lie" to themselves (ie convince themselves) that your offering is outstanding in some way. They will then spread the word for you in a way that you simply could not do as a marketer (because no-one would believe you) until your product or service becomes mainstream.Seth uses some excellent examples but you will quickly come up with your own ideas of products and services that have followed exactly this path.Seth Godin also takes his own advice in the way he packages and propagates his remarkable ideas (so don't be put off by the quirky title).Buy these books now, before they become mainstream!Phil Gott

Ok so they didnt really lie, they just told the truth in a very selective fashion.Why? Because they have to!Im a bit of a marketing neewbie but i have to say that I consider this one of the most eye opening books iv ever read.Godin explains how the same fundamental tactics are employed time and time again by advertisers, politicians, newspapers, religious establishments etc to influence the average joe on the street.Godins writing style is casual and jargon free and he seems to make it his mission to help people think for themselves and not become mindless sheep. Its the kind of book you will read in just a few hours, but you'll remember its lesson forever.

A good book to read if you're interested or concerned by marketing, sales or entrepreneurship. The idea described is very simple: can be understood by anyone.

Very well written and clear. Has some great examples. Really useful tool If you are about to launch your own business and know nothing. If you are interested in marketing, you would probably know it anyway but it is sometimes a good thing to be reminded of the obvious.

Despite it was published almost 10 years ago, despite all the changes we faced this last decade, the thoughts and concepts Seth talks about are pretty up to date. I just loved to read about the "worldview" concept and the need to "frame" the comunication to that if you want to succeed.I love books like this one: doesn't teach how to do it in detail, but makes you think how you can do it better using something new that you haven't thought about before.

Another in Seth's style which seem with me to develop a feeling about what he's on about

Great little book, easy to read. Helped me look at my ‘worldview’ and consider those of others. Good read those those that want to share ideas, products or services

Another excellent book by Seth Godin. Well up to his usual standard.