Areté: Activate Your Heroic Potential

Highly recommend.Achieve activation energy. Heal yourself. Serve others. Change the world starting with you and me, and all of us, together. Ignite your Heroic potential.Areté features 451 micro chapters to achieve activation energy, 451 degrees being the temperature at which fire ignites. The book’s quick, accessible micro chapters deliver more wisdom in less time with Brian’s signature conversational style, which is positive, fun, insightful –and super accessible for all readers. Connect with the concepts and ideals from Ancient Wisdom + Modern Science to be inspired – and feel connected to your best self.Choose your path: Open to any chapter and be moved to do better and be better. Connect to higher forces. Your world view will shift in both small and profound ways. And, if you feel so inspired, read the book cover-to-cover, to understand and practice the seven objectives – and take on the larger journey. If you do this, and take action, your life will change.Each micro-chapter helps me reconnect, stay connected and cultivate my best self through common humanity (you are not alone), ancient wisdom (across all major traditions) and modern science (what science says works).Be inspired to listen to your inner voice. Be present to it. Cultivate it. Amplify it. Areté inspires this connection. Inspiration leads to motivation and motivation to action. Small actions, when taken consistently over a long period of time, change lives and, at scale, the world. Flourish moment-to-moment, day-after-day, year-after-year – never perfectly but more and more consistently. It’s what the world needs now.Reading Areté is your #1 Start.Let’s go! All in!Day 1.

Buy this book. Really. Don’t just add it to your cart or wish list for another day that turns into years and missed opportunities. Decir- “to cut off” in Latin. Decide to keep taking steps into the life that pulls at your heart strings. It starts with reading a sentence from Areté. Your future self will thank you. You know, you and your family, years from now, as you reminisce and talk about how you used to operate and how you now have your ducks lined up in a row as you dominate the fundamentals and embody the belief that Obstacles Make Me Stronger (OMMS). “We are not exonerated,” as Phil Stutz says, author of Lessons for Living, Coming Alive, and The Tools. “Train your mind. Expand your mind. Borrow the wisdom from others.” Jim Kwik, author of Limitless. Open up to any page and you will immediately receive a tool that you can apply in your life. You can be more energized, productive, and connected than you ever thought was possible. I know this, because I have applied the knowledge shared in Areté for more than a decade. Brian Johnson has distilled theseconcepts in an easy-to-digest manner that we all can understand. Now it’s all in a printed book. As if that wasn’t stellar already, Brian has narrated the entire audiobook, which is really, really phenomenal. Areté is beautifully and thoughtfully designed with you in mind- the Hero of your life.  I was an award-winning elementary teacher whose mind was pulled in many directions as I taught overseas and domestically in public and private schools. Areté, when applied, will allow you to tame your thoughts, focus your energy, and make wise decisions. I am now a SAG-AFTRA actor, involved and well-known in the industry. Through my business, Yes With Kimmy, I am an accomplished Certified Heroic Performance Coach- Class 1, helping leaders like you, executives, and high achievers consistently surpass their goals even when they initially didn’t know what they wanted. As one client described a recent breakthrough, “I didn’t know an invisible barrier existed that held me back for years.” This dear client was able to take action and be free from this burden in less than 24 hours. This was due to applying numerous principles that were directly from Brian Johnson’s Areté.In addition to these contributions, I am a real estate/property management professional and 500 hour certified yoga instructor, having studied in Rishikesh, India. All of these things have one common factor- excellence. That is Areté, which means excellence. We all have gifts and when they are nurtured, we can live fulfilled, today. Each of us can be fully self-expressed. This book = hope. Areté is for you. It is for your family. Areté is for our world. A heartfelt thank you and appreciation to you for reading my review, seeingyourself thriving in your life well-lived, and being hope. A heartfelt thank you to Brian, Alexandra, Emerson, and Eleanor Johnson for writing Areté for each of us.

Amazing, life changing book. Well written and it’s practices provide an excellent and true path for self mastery and personal growth, as promised. Very grateful for the wisdom in this book.

I got an advanced reader copy of this book, and I cannot express how great this book is.It is not one of those books that stretches one idea over the whole book. I would say it covers most of what we should be taught to live a good life. It is a book that inspires but is also grounded and practical.It is a long book, so you may need some patience and re-reading to absorb most of the ideas. However, it is comprised of small chapters focused on one or two ideas so that you can play and skip around.It is written in a conversational style with repeating, related themes and ideas, so you can approach the content in many ways and from many starting points.The book draws from many traditions and covers many subjects, yet it integrates them into a coherent path to become the best you can be and live a good life.It is the equal part about being strong, disciplined, courageous, and hard-working and about being loving, mindful, nonjudgmental, joyful, and hopeful. It is about ancient philosophy and myths and modern life and kids and professional sports and everything else. It is also very practical and action-oriented.I also really recommend the audiobook, especially as a 1st pass through the book. Hearing the content really makes it come alive.

This is a super rich, incredibly dense packaging of the best coaching program in the world - it's no contest. Mind blowing, really. To get this all in a single book, simply amazing! As the title states, it's the best, and most comprehensive life advice available anywhere in the world, suitable for all humans. One would benefit greatly from diving deeper into the Heroic program, however, this book is the most direct and efficient way to engage with this transformational content. Given the chance, it will change your life, guaranteed.

Encontré por casualidad una entrevista con el autor (Brian Johnson) y me animé para comprar el libro, lo recomiendo totalmente, muy digerible y fácil de leer. Me suscribí también a su aplicación Heroic, es una gran comunidad. En su página Heroic.us es posible leer gratuitamente los primeros 11 microcapítulos.

Having followed Brian's work for over 15 years, I've witnessed the evolution and depth of his teachings, culminating brilliantly in his latest masterpiece, Arete! This book is not just a summary of Brian’s life's work; it is a beacon of hope, a blueprint for personal excellence, and a testament to his vision of 51% of the population flourishing by 2051.Arete is a distillation of wisdom gathered over decades, a cohesive and powerful narrative that intertwines ancient philosophy with practical, modern-day strategies. Brian's journey of relentless pursuit of wisdom, discipline, love, and courage is vividly captured in these pages, making the book a treasure trove of life-transforming insights.What stands out is how it encapsulates the essence of Brian's teachings while pushing the boundaries of personal development. The principles laid out are not just theoretical musings but actionable strategies that have profoundly impacted my life, and literally save it. This book has been a catalyst for change, guiding me through life’s turbulence with newfound strength and clarity.Brian's dynamic and engaging style, which I have always admired, shines through every chapter. His ability to make complex concepts accessible and relatable is unmatched, making Arete not just a read, but an experience – one that is both enlightening and deeply moving.The impact of this book, paired with the community, app, 101's and tools provided by Heroic.us, has been transformative, to say the least. It's as if Brian has extended his hand through the pages, offering guidance, support, and a clear path to living a life of meaning and purpose. His vision of a world where more than half of us are truly flourishing seems not only possible but inevitable, with Arete as a key driver in this global shift.Arete Brian’s magnum opus, a work that encapsulates a lifetime of learning and teaching. It's a book I sincerely hope will touch as many lives as it has mine. The journey towards a world where flourishing is the norm begins with the wisdom in these pages. For anyone seeking to embark on a profound journey of self-discovery and transformation, Arete is an essential companion.Congrats Brian - much love!

If you want to be the best and keep showing up your best in every aspect of your life and for the benefit of all those you love, cherish, respect and serve, this is THE BOOK 4U!!! I’m excited for all those who take a punt to buy this beautifully formatted book. Read and apply the easy to access guidance and enjoy the process as your life is transformed to that of a Hero on their unique Heroic Journey. It may be your own path you tread but I assure you, you will never be alone on your quest! Time for change. Towards your health & good fortune.

Having read +400 personal development books, Brian Johnson's “Areté” is in my Top5, probably even the best book I have ever read. The book is packed with bite-sized chapters that combine wisdom from philosophers, modern scientists, and bestseller authors.IT IS ALMOST CERTAIN YOU WILL DISCOVER AT LEAST ONE LIFE-CHANGING IDEA.For instance, one life-changing idea for me is the concept that our problems’ magnitude is directly tied to our own size—how mature and wise we are in facing life’s challenges. If you are “size 1”, small annoyances, like traffic jams or misplaced keys can ruin your day. On the opposite, if you are wiser, even significant obstacles, such as an argument with someone or even health issues, won’t easily shake you. So, as you grow in wisdom and maturity, what once seemed like very big problems become indifferent for you, and don’t ruin your mood throughout the day.This book is a goldmine with hundreds of ideas like this one, making it a must-read for anyone looking to take their life to the next level. I wholeheartedly recommend “Areté” to anyone on the journey to optimize their life and the life of people around them.

Brian ha conseguido crear un arsenal de herramientas recopilando sabiduría antigua, neurociencia, nutrición , psicología... que te permitirá llegar a manifestar tu mejor "yo" cada día!!!