MOON x OBJ Gel Whitening Toothpaste, Refresh and Whiten Your Smile, Peak Mint Flavor for Fresh Breath, Fluoride-Free, Vegan & Cruelty-Free, Co-Created with Odell Beckham Jr. for Adults, 4.2 oz

Not regular taste, nice package design, safe ingredients, great product, would recommend.

Moon has much better options available. This doesn’t come outta the tube. Idk what consistency this has that it takes that much strength to squeeze out pea sized amount. Taste is ok but hard to get it out.

Wouldn’t buy again. No appeal. Flavor is weird. Doesn’t feel clean afterwards like a good brushing session should.

Very weak taste. Not refreshing or effective. Would not recommend.

At the time of this writing, the ingredients are not listed on the product page so you can't be sure of what you are getting. The ingredients are not listed on the actual tube, but I found them listed on the box.This product boasts that it is "fluoride-free", but there is synthetic fluorphlogopite in this toothpaste. It also says "free of SLS", but then it has things like sodium coco-sulfate, disodium pyrophosphate, sodium hexametaphosphate... Also, it says "No artificial flavors" but just to let you there is sorbitol and sucralose.What do I like about it? I really like the taste! I'm not a fan of spearmint, and a lot of toothpastes are way too minty for me. This one tastes like currants more, in my opinion, with notes of mint underneath. My teeth do feel super clean after using it. I took off the star just because of the way it boasts to be free of this and that seems a little misleading. If you are looking for a natural toothpaste with no fluoride nor sulfates, the Hello products are pretty good.

Teeth feel clean,and look whiter after time! Great product with a soft taste. Great deal for the money.

I didn't buy this toothpaste because I'm a fan of OBJ. I only know he played here in LA for a season and won the Superbowl, that's it, don't know much about him. What caught my attention was Moon's darker color packaging, making this toothpaste look like a hair salon product. Of course the fun OBJ brushing his teeth photo on the side made me more curious.First, the toothpaste smells like a fruity bubblegum! Smells pretty good and makes you want to brush your teeth with this toothpaste. The toothpaste itself is not a "paste" at all. It is a softer gel. I can see tiny chunks of crystal mixed into the off-white gel probably formed from all the natural ingredients inside the toothpaste. I squeezed a line along the center of my electric toothbrush. The typical strong peppermint/menthol flavor was not there which creates the cool sensation after brushing teeth. I tasted a lot of mint. It is cool but not overpowering, very subtle. It reminded me of Tom's of Maine. It does not create an insane amount of foam/bubble. When my electric toothbrush stopped, I felt great, refreshing, and clean.There is no ingredient list on the box. It only states the ingredient is Moon's proprietary blend of oil and antioxidant. I trust these statements, along with it is "vegan, cruelty, paraben, animal product free", etc. I really don't know and don't have enough knowledge about the how dental health benefits from a vegan, cruelty-free, and all other modern day "free of" (fill-in-the-blank) toothpaste. But, I'll take it. It is sourced world-wide but formulated/manufactured here in the US. Overall, I enjoy using it, though teeth-whitening will take more time and probably multiple tube to see results.

I don’t really know I how I feel about. The text isn’t bad and it cleans well. The texture is just a little odd to me