Markenstrategien im Wettbewerb: Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (Unternehmensführung und Marketing, 18) (German Edition)

Name: Markenstrategien im Wettbewerb: Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (Unternehmensführung und
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