Fendi is an Italian designer of fashionable merchandise including furs, fragrances, eyewear, writing instruments, and of course timepieces. It was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome; but today it is a multinational luxury goods brand owned by LVMH with Karl Lagerfeld as the creative director.
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