[(Trademarks )] [Author: Tom Blackett] [Feb-1998] Hardcover

This is a good introduction to the importance of branding, the protection of brands and identities, and the legal mess surrounding trademark protection. It's not a DIY guide, you're probably going to get a lawyer to register stuff for you, and a designer to design it, but you'll know what's going on and what to look out for. It's not the most easy to read, but that's because it's detailed and thorough. Get this book if you sell anything, and maybe you can make your brand better like mine ha ha ha :) AND RULE THE CONSUMERIST WORLD!