W7 Legend Foundation - Creamy Liquid Foundation for Poreless, Semi-Matte Medium Coverage - 28ml (Sand Beige)

I always use Estee Lauder double wear foundation as even though it's £34 it lasts me a couple of months, however I wanted to see if there was a good alternative so I looked on the Internet and found that this was highly recommended and I can see why! Obviously no single foundation is going to suit every single person but this definitely worked for me, it went on just like Double Wear and stayed in place all day (with a powder on top but I've always done that). I normally get Desert Beige in Double Wear and tried Sand Beige in this one and was very happy with the match. Vegan, good price and quality product!

My new go to foundation! I used to buy a well known high end brand that is very popular. Tried this on a whim and haven't been disappointed! Long lasting, a little goes a long way, good coverage and doesn't oxidise so great colour match.

I really like this foundation. I brought it as I'd heard its a good dupe for Estee lauder double wear, I was getting through that far to quickly for the cost. It's not as good as double but it is good. It lasts all day (even with a face mask rubbing on my face) and it feels light weight on my skin. It's very easy to apply and the shade is a perfect match. Slight downside - it gets very shiney. Though today I put powder on first then this foundation followed by a setting spray and it's worked a charm, I've managed to get the soft dewy look without looking too shiney! In all, it's not perfect but for the price, it is brilliant and I will definitely buy again!

I like the peachy tone this gives , lasted all day . Hard to remove from glass bottle but otherwise OK.

Great dupe of ES. I use this for every day make up and evening. Great finish and smooth application.

Nice and light. Good coverage

The best foundation I’ve ever used.

I was excited to try this as thought it was a dupe for EL double wear. I ignored the bad feedback hoping it was wrong but unfortunately it is not even a minimal likeness to double wear and was pretty much worn off my face within a couple hours of applying. Thankfully it is quite cheap so i guess you do get what you pay for!

I’ve never used the Estee Lauder that this may be a dup for so I can’t compare the two. However, I really, really like this foundation. It covers my sun damage spots well, applies smoothly with a brush or damp sponge, and provides a very nice finish for my normal/dry skin. It lasts all day without settling into my fine lines and wrinkles and is not “cakey”. And the price can’t be beat! Somehow, even though the shade range is limited, I managed to find a perfect match for my skin tone. My only complaint is that it would be easier to get out of the bottle with a pump.

This makeup is as good as any drugstore foundation and you can't complain about the price. It can be built in coverage and has a nice semi matte finish. The color choice is limited but it's cheap enough to buy 2 bottles in case you need to mix them to achieve the right shade.

I LOVE LOVE this foundation. I’m 70 & used to wear Double Wear by Estée Lauder for many many years back in the 70,s & this is just as GOOD I feel and at only a quarter of the cost!! It is lightweight & looks flawless with an easy clean & smooth application! I tried a few other of W7,s products & they are exceptional at a wonderful price!! 🙂👌

In love with this foundation! It's perfect for dry skin over 40.. Beautiful even coverage, bright and glowy, the shades are great and match so well. Fantastic product. Impressed!

Being over 65 with decent skin this has worked out well. However I've only used this a few times. I typically use my fingers for application because I've been using a cream foundation. I felt like when I did this it sat on my skin. I used a foundation brush with much nicer results. The color was a good match, good coverage and build able. I may change this later but so far I'm liking it. I love what items I've used from this brand so far!