L'Oreal Paris Loreal Beach Baby Lights HighLift Lightener 1Lb Jar, 16 Ounce

My hair is dark brown naturally, but I have experimented with multiple colors over the years. After having a baby in October and going neat 9 months without coloring, I decided to go for an entirely new look - platinum blonde. I cannot afford a professional hairdresser, so I spent hours researching the best method of going about DIYing this at home. I settled on this bleach and was thrilled with the results! It took 3 sessions - completed in just 2 weeks (Yikes.. a little scary for my hair's health) ... I was estatic! My hair suffered little damage, that is to my extensive coconut oil treatments between sessions. I have just ordered it again to have on standby for the next experiment! I highly recommend this product!

Love it ! No orange color..all natural lift and color

This is an amazing bleach. Works fantastic! Highly recommend!

I have used this before and love it!! I have dark hair and lighten to light blonde. I use vol 30 dev and Wella T18 toner with vol 20. Works well! I will also note that I have no discomfort using this as an on scalp product which has happened with other products.

Love the results!!

It works really great. It even works great on my beard.

So this is more of a user error kind of thing but this bleach does work great but I did have issues with bleaching my roots. Usually roots develop super fast but this time around my roots developed super slow and came out more orange than intended. BUT AGAIN that was a user error, I did not follow the directions as closely as I should have which is why I got the results I did.

One of the best hair lightener I have used, I like how this will typically get rid of the yellow in my hair before toning.