Ivory Snow Liquid Laundry Detergent, 25 Ounces, 16 Loads

I use Ivory Snow on my own clothes, and sometimes sheets and towels with a liquid fabric softener which makes everything come out much softer, sweet smelling and fresh. Have loved it for years- I have a new HE washer, and at first was hesitant to use it, would only use half the amount for less sudsing but so far I haven't had any problems at all. For tougher dirt I use a regular detergent, but I think Ivory does a very good job. You can even add a bit of Borax to the washer for more freshness. It may not be exactly the same as the older product, but I still love it!

Snow is my "go to" laundry detergent for all of my delicate washables. I love the fresh smell that is not overpowering. My clothes come out very clean, but I should add that most of my delicate washables do not have hard core dirt on them. There is, however, a clear "before" and "after" clean look to my clothes. The fluid marker is on the inside of the blue top which is oftentimes difficult to see. That's the one draw back I see regarding the container. I usually hold up the blue bottle top up to the light to make sure my fluid levels are correct. I rarely find this in the stores and markets, so I am thankful that I can find it on Amazon.

I always used this to wash curtains and could no longer buy it locally. I was happy to find it here.

NOTE: Although I ordered the product with the blue cap, the pink cap is what I received. I've never written a letter of complaint before but this is the worst detergent I've ever used! I loved Ivory Snow in the past so was delighted to find it still available online. However, the chemicals and smell in the pink-capped version are so strong . . . I used less than the amount recommended, but even after putting everything through a second washing cycle without detergent I still can't get the smell out. The chemicals are irritating my eyes, throat, nose and skin. I loved the old product so will order again with clear instructions to receive the blue capped version. If that formula is no longer the one I loved in the past, I'll sadly say goodbye to this brand.

This is the only detergent I use to wash my delicate and pricey bras. It's easy to use, smells great to me and is very effective in cleaning my lingerie. My lingerie is left clean, smelling fresh and soft too--not scratchy (as I do not use softener on my clothing especially on lingerie). I also have very sensitive skin and I do not react to this (despite the fact that there is a scent). Not sure why this is the case but it works for me..Ivory Snow will be a part of my laundry arsenal for years to come.

Remember that this is concentrated. I forgot the first time I used it and had so many suds, I had to run it SIX TIMES with just water through to get the suds out. Very, very concentrated. :DAlso, if you are sensitive to fragrances, this might still irritate you. I have to use scent/dye free, and I risked trying this. Full strength, I get itchy and rashy. I just mix a tiny bit with my scent free for when I want a bit of fresh scent on my towels or clothes. But if you're highly allergic, BEWARE. Wish I wasn't so allergenic, cause I like this scent and it cleans well.

The product is as I expected it to be. I use it for any hand washing and have for years. The package was wrapped beautifully, the only complaint I have is that the bottle leaked all over and was half full. There must be some way to pack it to keep from leaking.

Still good for delicates and baby laundry. Price is comparable to other specialized detergent products. Scent is very strong and different than the original. There was no seal other than the cap and it leaked during shipment. Probably not a good idea to order liquid detergent online.