Schwarzkopf Live Intense Colour Hair Dye, Permanent Colour & Built-In Vibrancy Serum – 3x U69 Amethyst Chrome

I’ve used this hair dye for years I love the colour and it leaves your hair really soft

Excellent products all round does exactly what it says on the box

I love the colour and it last much longer that other brands I've tried.I've used this for several years now and never had any problems. What I have had is compliments from strangers "I love your hair" is something I never get tired of hearing 🙂

I fell in love with this colour about 10 boxes ago lol.Yes, it does wash out easy and isn’t particularly permanent but I love it so much I still buy it!My best suggestion is to always wash your hair in cool water and use a good quality colour protection shampoo and conditioner. It will still wash out though sadly.Covers grey well and when it does fade it fades to a nice colour so I can live with it.

Lovely vibrant colour i always use colour xxl but had never used the Metallic ones my natural colour is dark brown i have a fair few grey roots and at the time also have faded red hair (lockdown) i opted for more vibrant shade so before going amethyst chrome i used the live colour platinum blonde then this on top i have thick hair and was just below shoulders it took all three boxes for full coverage i will be ordering soon as my greys are beginning to return (normal for me) but it is still very vibrant and i have had a lot of compliments for the colour 😊

Was really pleased to be able to get this on Prime, especially as ordered during lockdown. Love this colour. I previously had to bleach my dark hair for this colour to work but now, as I have a lot of natural grey, I can get the amazing vibrancy straight from the pack (glad there's some bonuses to aging 🤣). Will order again when needed if still at a reasonable price.

The first pictureis when I put the dye straight onto my medium brown normal hair, it didn't really work gave a purple tint. The second is after I bleached my hair and put the colour on. Don't use on medium or dark hair it won't work but blonde or bleached hair works great, started to fade after about 3-4 weeks.

Half bleached my daughters hair first, then added this colour. Her natural colour is dark brown. The bleached hair coloured really well, but I was pleasantly surprised that her dark hair took the colour too and is now a beautiful deep purple. All faded after a couple of months but will definitely be using again.