Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair

I finish the bottle twice by washing it. Nice for maintaining the color.

I like the way my hair looks and feels after I use it and condition it and blow dry.

Lathers nicely. Great product for naturally curly hair. Leaves hair with a nice soft sheen. Highly recommended for color treated hair.

This is a easy to use product in the shower. However, it doesn’t refresh the hair that much unless you still want some dye on your towels.This is my first color boosting product so I can’t compare with others. But as a first time user I’m satisfied.

Vegan formula gently nourishes, prevents fading, and adds incredible shine—perfect for color-treated hair maintenance!

I have never had good look with color-depositing shampoos, and I think maybe that's because my hair is reddish/auburn and red is a really hard pigment to make stick? I've tried a few different brands of color-depositing shampoos and none of them really make a difference on me. I guess some people can see a subtle difference, but nothing like the effects of actually color-treating your hair.Personally I don't want to sit in the tub for a half hour while I let the shampoo do its thing, but my impatience isn't why I gave it three stars. I think products like this one advertise something they don't deliver on. This product did not "deposit color" on my hair, and I haven't seen any noticeable change in the color. It's a fine shampoo, but any shampoo can clean your hair. This sort of works if you spend the time letting it soak into the hair, but even then the results are far less than dramatic.

may work for hair but cleaning my tile shower afterwards is a chore and a half. won't buy again

Fades less, stays vibrant longer. Super gentle and nourishing—salon results at home!