Smart Beauty Blonde Bleach-It, Hair Bleach, The Ultimate Hair Lightener for Dark Hair, Perfect for Hair Highlighting, Ideal Preparation for Vibrant Pastel Hair Colour, Vegan & Cruelty Free (Pack of 3)

Being a bleach virgin I didn’t really know what to expect when I tried this. I read up a lot about how dangerous it is and how much care you have to take, and it did scare me a bit and I wondered why, if it was so scary, did so many people do it at home XD. But this bleach is amazing, the instructions are super clear and it gives so many tests beforehand so you can ensure it’ll be safe and right for you hair. I’m naturally very dark brown and it’s lifted my hair wonderfully to a golden blonde. Unfortunately I have fairly long and extremely thick curly hair and I wasn’t very sparing with the bleach so I used all 3 boxes and still missed areas of my hair. So people with thick hair need to have a lot of product as missing areas is obviously very bad, so now I have big brown streaks! But overall I am very impressed with the colour and wouldn’t think twice about buying this again :)

Really effective bleach, more effective than any others I've tried and doesn't make my hair go as orange as other lighteners. I have very dark brown hair naturally (previously coloured too), and this product lifted the colour very well, and, like I say, didn't create so much of an orange tone as other lighteners. I needed all three packs as my hair is very thick and long. Easy enough to mix etc. Only slight dislike of this is that it goes incredibly powdery as it develops which is a bit messy. Other than that, great product!

The fact that you get three boxes is great I've used one box in my hair took about 20 minutes to change colour I don't think I've experienced any damage on my hair which makes me think that it's a good quality product. However I am quite militant about conditioning. I would buy again and I do recommend

This worked really well!! My hair is naturally a warm toned brown/auburn, and it lifted within 30 minutes fully! I used foils which is also to be considered. My hair feels a little damaged but not as bad as you would think! Really great, especially for the price!!

It's bleach, it does exactly what bleach does. Lightens your hair in twenty minutes, leave it on for too long and your hair will dissolve, leave it on for the right amount of time you'll get blonde hair. Definitely buy a deep conditioner for after.

Great bleach very good quality and a good standard of lift I only give it 3 stars instead of more though because there wasn't full coverage I have very thick hair and got the 3 boxes because 2 is normally enough and I wanted a spare for root touch ups but unfortunately there wasn't enough product to cover my entire hair.

Bleaches fine. I had very light reddish hair and even died my hair blond, then bleeched my hair - still shows brassy colour. I now use toning shampoo. The bleech obviously destroyed my hair a bit, as expected. I bleeched more than 20mins so that it could go lighter...as this bleech needs a long wait.

If you have thin hair. Good value. But for thicker a d more hair. You need more bleach. Needed to keep on longer than box stated. If you have asain dark brown hair as otherwise will be ginger... :)