Pure White 30 Volume Hair Developers for Lightening & Gray Coverage

Love this developer, doesn't damage hair, but gets the job done.

Worked really well on my daughter’s hair. She was able to get it light enough to dye it the nice pink she likes.

I bought this product because I was tired of buying the small boxes in the store that seem to have less than less product in it. I bought this along with the tub of lightning powder. It’s easy to mix. It’s very thick and creamy. I feel this is a great product. The directions on the bottle are easy to follow. I do recommend wearing gloves when you use this product. The smell is moderate and not overbearing. I’ve gotten this product on my skin and it does not burn me. I have used this product on my scalp as well as just on my hair. Buy the right lightning volume. It does lighten my hair quite a bit. Along with the lightning powder that I buy. Definitely a quality product. I will buy it again.

I was genuinely impressed by how well Clairol Professional Pure White performed—it delivered salon-quality results at a fraction of the cost. The creamy, easy-to-mix formula pairs perfectly with powder lighteners, giving smooth, even lift without harsh damage. While salons charge $150–400+ for bleach or highlights (sometimes over $300 per hour), I achieved comparable results at home for under $25. It’s predictable, gentle, and ideal for professional-looking results. With the right prep and aftercare, this developer exceeded my expectations and saved me a small fortune.

Love it

Works well

Super good.

Muy bueno me gustó mucho se los recomiendo

This product works great and for a great price

Hair dye Excellent product.

Works great and effective.

Excellent product

Works great thank you! 30v on my level 7 blonde for 20 mins turned it banana yellow but I should have did 30 mins tbh .. still works great thank you again