Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life

This is an important and excellent book. (You will maybe appreciate my tongue-in-cheek headline after reading the first Chapter.)Like so many others, I am a huge fan of Jeff Gitomers' sage, straightforward advice on selling and subjects tangentially related to his core expertise in the sales process. But, Gitomer has outdone himself with this absolute gem.In a world where (some) businesses and politicians are almost daily demonstrating why they can't be trusted, the subject of "trust" needs to be written about. And, this well timed book is a great primer on the subject.Now writing about "trust" is not easy. Who is a "trust" expert? Well the subject is a perfect one for Gitomer who manages to plead for us to do things better in a style that doesn't come over as unduly "preachy." And, he does so with his usual well organized, logical explanations. He does a great job of succinctly explaining the context of trust, it's benefits and ultimately its value, more than 20 characteristics of trust, and how to recover from a breach of trust (which can happen among us humans).Best of all, his thoughts on becoming a trusted business advisor make this a book that every professional should read, study, implement and then re-read. As an advisor to leading professional service firms, I have already started giving the book to clients.Regretfully, I expect that some who need this book most will never buy it as they see themselves as already fully trustworthy. Respectfully, I would suggest that few among us would not benefit from a tune-up in this area. Including the many whom start off conversations, as I did this review, with the commonly used phrase "trust me."As a voracious reader of business and self-help books (and a reviewer here on Amazon of the best of that which I read), I consider this one of the most important books, in those two categories, in the last ten years. It really is that good! And that important!!

This has helped me evaluate myself and where I stand with people based on trust I’ve established. Serves me so well in both of my businesses

This is my third Gitomer book and I will read everything he puts out! A few of the big takeaways I got: Trust will allow 2 people to reach virtually any level in a relationship; Gitomer's discussion on trust thresholds and how they vary depending upon the relationship; The concept of Trusted Advisor--what it is, who yours are, and how you become one; You cannot buy trust at any price but, slowly over time, you can build it for free. All of these points plus the thought-provoking exercises make this a worthwhile read. As with all his writings, be prepared to be honest with yourself as Gitomer's "in your face" style will challenge you, while his stories and examples provide some entertainment.

Some buy books because of the subject matter, some because of a unique title and then there are those, like me, who buy a book because of a trust in the author to continue to produce the quality that had become standard and expected with that author's work. Jeffrey Gitomer's Little Teal Book of Trust is such a book. I have developed a desire to read all of Gitomer's writings not so much because I seek to learn something that I did not previously know, although that always happens, but more importantly to reinforce what in many cases I had forgotten but need to know. As I read Gitomer's books, I often find myself saying, "I knew that," past tense and immediately make a note to incorporate that long loss forgotten principle into my business. This book is another Gitomer Gem that anyone in any walk of life can learn from or reinforce what they may already think they know. When it is all said and done, I can honestly say I am a better person having read Jeffery Gitomer's books and I know my business relationships and skills are light years ahead of where they once were. I highly recommend the Little Teal Book of TRUST. Like Gitomer's other books, they are very easy to read, have color throughout, list items to consider and then sums it all up for you. They are books you will re-read as I have, many times and each time you learn something you previously missed.

Over the years I've watched the deteriation of the relationship between the business community and the technology community. I've noticed that the base of the communication barrier between the groups is the biggest obstacle to building quality software. The key to the obsticle is the lack of trust. Business not trusting IT to deliver. IT not trusting business to tell them everything they need to hear.Jeffrey Gitomer takes a sledge hammar and breaks the barriers of trust by explaining it in so many ways it is impossible to ignore. This book is in line to every other book that he has written. Blunt and to the point. He holds up a mirror for you to see where you are today and provides an easy to understand roadmap to get you to higher ground.Every technologist should buy and read this book (along with the YES!Attitude book). Read the two books...TWICE. It will change your career for the better. It will open channels so you build better software. The key to your success is building better individual relationships. These two books are the primer.

I have followed this author for years and he has always shared wisdom to assist with my personal and professional growth. I gave copies to my kids and my professional staff. Trust is a fundamental requirement to truly succeed. What if the chair you are about to sit in can't hold up a gallon of milk, you sit, and fall to the floor? What if a second chair does the same thing? From this moment on how many times would you do a thorough check before you sit? Trust is similar. My kids have tested and disappointed me. My coworkers have disappointed me. I have disappointed myself! Trust is the glue that holds the world together. Get tihis book, read it, study it, and change your life!

Have this in hardcover. Needed a kindle version to have in my library

Jeffrey, as always, highlighting the essence of sales. If there is trust between salesman and client - there is a sale, a few sales, loyalty and as a result multiple sales.Recommend to all.

This is a great book with real world examples and tangibles concept that can be put to use. I actaully really like the hardback cover because it gives me the ability to just throw it in my bag and take anywhere and it holds up to the abuse. I plan a rereading this book and the durability is important.

Cute little book, some good advice