Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands Flexibound – February 1, 2012

Excellent Brand guide!! It came in perfect condition, and very good price.

I will use this as a guide and inspiration. I loved the layout and the thought behind it.Debbie Millman is a wonderful source of information.

Wonderful book for my students.

Completely fascinating.

This book is so extensive and detailed with the historical and artistic aspect of all things branding. I couldn't be happier with the packaging and the purchase. 5 STARZ.

Not really a "guide to building, designing, and sustaining brands", but more of a richly illustrated history of a large number of well-known brands. The illustrations are great: you get to see the entire evolution of Band-Aid packaging, or Morton salt, or Coke, and there's an interesting and well-told story behind each. But it's hard to call the book a guide or a bible. There are not that many "dos" and even fewer "don'ts". It would be valuable to show branding efforts that didn't succeed, such as the Tropicana redesign fiasco, or the attempted rebranding of Gap a few years ago, or any other similar failures you don't usually hear about. The book does nothing of the sort, and overall is a big showcase of the survival bias.But as an illustrated history of famous brands, the book is really great.

I absolutely love this book. Have read it a million times, yet every time I read it, I find it interesting.The history of great brand names are explained in detail. The pictures are amazing...you can see the original drawings and photographs of genuine products.

The Brand Bible is a historical overview of how brands have developed through the 20th century, supplemented with interviews with those working currently in a variety of brands from hotels to soft drinks and from citiies to books. What it isn't is a 'complete guide to building, designing and sustaining brands'. For a start, it isn't by any means complete, and, secondly, it isn't really about those things at all.What it is, is a really incisive tour through the last century looking at the way some brands have developed and sustained themselves.This is actually a really good book -- a superb reference for all those brand stories that you read online but now can't source, with an amazing number of pictures of iconic brands and brand collateral at various stages of the last 100 years. It would certainly be on my list of books it's worth owning rather than just borrowing from the public library.I must confess, though, to being a bit irked by the title and the subtitle. Branding is all about making a clear, distinctive promise, and then consistently fulfilling it. There are lots of books that offer to help with building, designing and sustaining brands. There aren't that many overviews of successful brands which provide this level of visual reference. So, it promises what it doesn't deliver, and delivers what it doesn't promise. Mmm...Even so, there is so much strength in this book that I want to recommend it despite the title.

So great I own 2 copies now!!!