The Art of Looking Sideways

It's a great book for designers and enthusiasts. It can just lie there in your room and you can flip pages anytime of the day and be fascinated by the work of many.

Photographers, illustrators, designers, visualisers - a great book for all.

Will read it over and over again. It's not just insightful but also entertaining. You'll never get tired of it. Great quality as well. Worth every Rupee.

Fantastic book that provides insight into design

From the title onwards, this book never ceases to amaze - what an unbelievable collection of information! There is so much to learn and enjoy! A must read - but be sure your biceps are strong, this is one heavy book!

Each Designer should have one of this. Recommended to all designers

Worth reading.

Hmmm....Just like my brain, no clear theme for this visual beauty. JUST what I love - a visual, verbal treat. Thinking of buying a second copy.

お茶しながら、休日ボーっとみてもよい。。デザイナーはネタの宝庫。

All good.

This has to be one of the most amazing books I have ever read / seen / encountered. First, although I have read every word of this amazing text, I cannot say that one reads it as much as experiences it. I received it from my amazingly perceptive and wise wife for Christmas of 2006, and I took it to the relatives' house that day. All day, while everyone else was playing Rummikube and watching football, I was browsing through my "giant book." The design is gorgeous, with fascinating fonts and colors and layouts on every page. The content is an adventure, with information on everything from Salvadore Dali to ancient runes, to the power of an elephant's trunk. There is an amazing "shadow motorcycle" on page 48 which you must see to believe, and there's a photo of a faded cardboard box that the author found to be interesting. When I finally finished it, I closed it sadly and told my wife that I'd read every word and studied every image in the "giant book." She asked, "What will you do now?" "Read it again, of course," I replied. When I was considering a birthday present for my 29 year old son who is a web designer for an advertising firm, this was my first and only thought. He liked it so much that he brought it to his workplace and told his colleagues to dip into it when they needed inspiration. They did, and they love it too. Get this book. It will change your life! (A little).

Das Buch ist genial, allerdings ist es nicht an die Adresse geschickt worden, die ich gewählt habe. Ein Buch, in dem man immer wieder ein paar Seiten lesen kann.

un libro che aiuta la mente a ragionare diversamente senza essere forzatamente "alternativo". indica delle strade , dei pensieri dei modi di percepire, che aprono la mente al ragionamento trasversale. non un libro nozionistico fine a se stesso, bensì un tracciato di nozioni diverse che ti aprono nuovi orizzonti di riflessione. sono rimasto ammirato dalla varietà e dalla qualità di queste divagazioni come "un grande mosaico nel tetto di una grande moschea.."