Bleach It Permanent Hair Color, Ultra Platinum Blonde, 00A, 1 Count | Easy gel application, Includes developer and anti-brass purple mask, Icy lightening effect, Complete kit for at-home use

This is my go to bleach works so well with my dark hair almost never have to do a second pass

This was actually the first ever bleach I used and it was awesome! It lightened pretty well (my hair was virgen and wanted to dye it purple tazmite by splat and it looked amazing) I obviously let my hair rest for a good week then dyed it the color I wanted but either way I’ve continued to use this bleach for about 4 times going to be 5 since I’m gonna re bleach my hair for pink ! Which I’ve already done but needs a whole touch up, I’ve tried the bleach kit and it made my hair really ugly and damaged this one my hair didn’t feel like it was damaged or looked damage😬 so I’m staying faithful to this bleach ! But for first timers I think this would be an amazing bleach!!(For the pink I used pink Fetish by splatFor the purple I used purple tazmite by splat)

I use these all of the time. Only issue is that it is either not strong enough or stops working to where my hair doesnt turn blonde. My hair always turns a bright orange no matter how long I keep it in. The included shampoo does no wonders for toning. I tend to buy 2 and wait a week or 2 to bleach again, but even then it isn't the best. But my tips turn white over several bleaching. I never had any damage which is the good part.

bleached tfffff out of my hair(managed to dye it pink) , Dont recommend to bleach if you dye your hair alot but if its for a quick dye def recommend works fast,easy to apply and doesnt make your hair feel crazy dry, Works well i fw it heavy

Great stuff - highlighted my son’s hair. Look nice - purple after whitening stuff kept if from looking yellow/bronze

My head was burning with this and it’s so little that amount is not covering anythingYou would need at least 2 boxes , too much burning sensation

My hair is dark brown, and it definitely worked in bleaching it down to a whiteish blonde, which was needed for the bright green I put in after. Since I color my hair regularly, I ended up buying a container of bleach and a large bottle if developer, because it ended up being cheaper in the long run since my hair is very short and I don’t need as much bleach as this product provides.

Great coverage and very good price. Not orangey

Good product

Perfect!

wish it colored better

I had silver gray roots about 5 inches worth and the rest of the hair was straight blonde so I just brushed it through the roots and it gave me a really pretty color. I left it on for about 3540 minutes and it’s a really soft blonde, not a bleach looking blonde, and then I use the purple shampoo And conditioner next time I purchase it I think I’m gonna put it through the the entire hair, so I was presently surprised

Does not work for brunettes at all. I even used two boxes and waited 2 weeks before applying the second one. Still golden orange