Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula*, Shade: Anti Aging, 10ml

Quirky little "potion" style. Great primer that makes eyeshadow last all day, without blotching into eye creases over time.Best primer over tried at a great price pointGives the colour a little more vivid life. Can make them a little darker than without but worth it for the longevity of wear

Works very well but would rather it was a squeeze tube than wand as I do think bacteria can grow over time in tube.

Only used a couple of times so far. Holds eyeshadow in place so does the job.

This has been my go to eye primer for years.I’ve tried many different primers, but none come close to this one. (Elf’s original one was great, but sadly it’s been discontinued)It makes my eye make up last all day, with no creasing at all. It’s also not greasy. I’ve found that most eye primers, especially recently are very oily, which irritates my eyes.

I bought this product on Black Friday discount just to try as a lot of people swear by it.It's pretty good, it allows the eyeshadow to pack on more intensely but I don't necessarily find it to be life changing to my makeup routine.The average person who isn't a working Makeup Artist may not need this because it can complicate the blending of shadows as dark or saturated colors can stick so well onto the tacky/wet primer that they'll leave little round marks from your brush's first application that can be harder to blend out.So I still prefer applying eyeshadow over my powdered lids, which I find lets the colors blend better as it is powder-on-powder. It can be used to make glitter adhere more strongly and stand out more though. Also decent for a cut crease. So for me it's not worth the full retail price, but it may just be for you!

Having tried other primers in recent years, I've finally gone back to urban decay. This primer potion is amazing. It's well worth the cost as it lasts all day, eyeshadow goes on smoothly and a little goes a long way.

Absolutely love this product. It made a huge difference to make up wear. Eye shadow stays in place, no build up in creases, mascara doesn’t leave marks on my eyelids.

I have hooded eyelids, but love my eyeshadow. It significantly increases the longevity of my eye makeup, eliminating creasing and smudging