– Complete Dry Dog Food Rich in Chicken & Rice For Medium and Large Breeds, 1 Pack of 15kg (Previously a Lifelong brand, same product)

My dogs like and they are very fussy pugs. That makes me happy.

Very good product, my dog loved it and I was happy to buy again but price raised £6 and 2 months delvery!

We couldn't get his usual - Simply Senior/sensitive L bag but after 2years he had gone off it so his dislike was timely. Tried to blend old and new foods but he picked out the Amazon and discarded the Simply - all over the floor !! Message understood! We'll soon see if it suits his sensitive tum!

this was great for my dog, and worked for their sensitive stomach, so stopped all the smells! However, stopped buying it as in Jan 25 it was around £20, went to order it again the following month and it was up to £60! They have now reduced it to £50ish but I can get a better quality food for around the same price

The food is fine. But the price is so inconsistent! The ziplocks break almost spontaneously, so you can't really stock-up when the price is low (they go stale). I paid £39 days ago and now it's £45. I have paid as low as £15 on Amazon Prime Day. When we first started buying, we chose this brand as it was about £28 and was a good value for money. £40+ is not worth it - you can get premium fresh dog food for this price... Further, they recently changed something in the recipie or production. The kibble used to be bigger and lighter coloured. Now it is drier, smaller and darker pieces. This suggests excessive processing and I am strongly considering switching to another brand.

I add this to more expensive food. Kibble is a good size and the little dogs seems to enjoy it

My dog is eating better since we swapped to lifelong. A lot of beneficial ingredients too! At the moment it comes at a great offer price but it’s definitely worth it even if paying the original price.

The most important is that my dog loves it and he is a bit spoilt by having cooked meaty meals from an online company which made him quite fussy when it comes to dry kibble. We either mix it with the wet food or feed it on its own, no fuss, he loves it. We've tried a lot of other brands, including high-end expensive ones and he never bothered to finish it. It's not the case with this one, which he happily devours in full, as soon as he gets the cat off of it. I like the size of individual kibbles and they do look tasty! (not that I tried) Great size bag, fits perfectly into our container which keeps it fresh and it's convenient to receive it on a subscription option.