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♻️ Clean smarter, live lighter—join the laundry revolution!
Seventh Generation's Ultra Concentrated EasyDose Laundry Detergent delivers 66 powerful loads in a compact 23oz bottle, using 60% less plastic and 50% less water. Its advanced enzyme formula removes tough stains without dyes or fragrances, making it perfect for sensitive skin and eco-conscious households.

















| ASIN | B07H45S491 |
| Allergen Information | Hypoallergenic |
| Best Sellers Rank | #3,754 in Health & Household ( See Top 100 in Health & Household ) #51 in Liquid Laundry Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.5 out of 5 stars 4,597 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913447053 |
| Item Dimensions | 6.87 x 7.5 x 8.93 inches |
| Item Form | Liquid |
| Item Weight | 10.9 pounds |
| Liquid Volume | 23 fluid ounces |
| Manufacturer | Unilever |
| Material Feature | Plant-Based |
| Material Features | Plant-Based |
| Material Type Free | Dye Free, Paraben Free |
| Model Number | 732913447053 |
| Number of Items | 1 |
| Package Size Name | Single |
| Part Number | B07H45S491 |
| Product Benefits | Stain Remover |
| Scent | Unscented |
| Skin Type | Sensitive |
| Specific Uses For Product | Machine Wash |
| UPC | 732913447053 |
| Unit Count | 23.1 Fluid Ounces |
L**I
Finally Found the Perfect Laundry Detergent
fter trying what felt like countless laundry detergents over the years, I finally found one that checks all the boxes for me. I wanted something that cleans well without being overloaded with fragrances or harsh chemicals, and this detergent has been exactly that. I've been using it for several years now and absolutely love it. It leaves my clothes fresh and clean without the overwhelming perfume scent that so many detergents have these days. I like my clothes to smell clean, not like a bottle of fragrance, and this detergent does exactly that. Another reason I keep buying it is that I appreciate the simpler, cleaner ingredients compared to many conventional detergents. It doesn't irritate our skin, it works well, and I feel good about using it for my family. In fact, I like it so much that I bought some for my son, and he's become a fan as well. The clothes come out clean, soft, and fresh every time. No heavy perfumes, no lingering chemical smell—just clean laundry. It's one of those products that, once you find it, you don't want to switch to anything else. Highly recommended for anyone looking for an effective detergent that cleans beautifully without overwhelming scents.
M**U
Trusted laundry detergent for BJJ family
I love the easy dose function. Takes the guess work out of daily laundry fast. It cleans all the GI and rash guards well. Gets out food stains from the baby’s stuff. And is gentle enough on my own clothes. All around a great detergent
C**N
easy to handle!
I like that it's concentrated, small bottle (easy to handle). For a small load, I just squeeze a little in. My clothes feel very clean after every wash!
T**Y
A Simple Fragrance-Free Detergent
I wanted a laundry detergent without a strong scent, and this Free & Clear formula has worked well for keeping my clothes fresh without leaving behind an overpowering fragrance. The EasyDose bottle is the feature I appreciate most. Concentrated detergent can be easy to overpour, but this design makes it much simpler to dispense a consistent amount without creating a mess around the cap. Since only a small amount is needed, the compact bottle also takes up less space in my laundry area. I have used it on everyday clothes, towels, and bedding, and everything comes out feeling clean without a noticeable perfume smell. It is especially useful when I do not want my detergent competing with other scented products. The smaller bottle is also much easier for me to lift and handle than a large traditional detergent container. Even though it looks compact, the concentrated formula lasts through more loads than I initially expected. This is a practical choice for anyone who prefers fragrance-free laundry products and wants a cleaner, easier way to measure detergent without dealing with a large, heavy bottle.
K**F
Very squeaky clean
Kinda surprised at how much I like this. One squirt really does get my small-medium sized loads super clean. I can really tell. I always used basil by meyers clean because it left a nice smell on my clothes but i want to get away from fake fragrance. I was worried this wouldn’t keep my stuff smelling fresh but it feels like it gives my clothes a total reset. And i like how concentrated it is.
B**A
Extremely compact
This detergent is extremely convenient due to its small size. I hate having heavy and bulky things of laundry detergent taking up space. This bottle is so much smaller than most and provides the same amount of washes if not even more. No scent, easy to dose with the built in mechanism. Seems to wash clothes well enough.
S**S
Favorite detergent so far
Lasts a while for a small bottle. I love that 1 squirt gives you the amount you need for a load each time. Scent free and seems to work well
D**T
Laundry detergent great for seniors and sensitive folks
I have turned to Seventh Generation for laundry detergent, because I have allergies and sensitive skin. So many laundry detergents don't work for me, and Seventh Generation has been the most successful for my situation. The small bottle is also easy to lift and has a built-in device to measure each dose of detergent going into your washer. Great for older adults and those with sensitivities.
J**S
Excellent detergent in an eco-friendly package.
It’s hard to believe that you need so little detergent to do such a great job of cleaning your laundry, but this product proves how much extra packaging most laundry detergents waste. They should all be this super-concentrated! The bottle dispenses just the right amount with one squeeze. It has no artificial colours or fragrances, and is safe for sensitive skin. It does a great job of cleaning, and leaves my laundry smelling fresh and soft. I only use cold water and have noticed no difference in cleaning power. It is low sudsing, which makes it excellent for use in high-efficiency, side-loading machines. All this, and the reduced packaging is better for the environment. Win-win-win all around!
J**H
Concentrated so less plastic, dosing saves money, clean laundry, no scent or skin reactions!
This is a great product. Lasts much longer than other laundry soap because of the dosing bottle so it saves me money, is better for the environment due to smaller packaging, less water weight, less plastic, has no fragrance and nothing to bother our very sensitive skin. Plus is does a great job cleaning the laundry!
C**E
Perfect for sensitive baby skin
We use it to wash all of our baby’s clothing and crib sheets. No rashes like from our previous strongly scented detergent! My only complaint is that the metered dose cap doesn’t work that great and I’m always kind of eyeballing how much to put in to each load.
A**Y
Great for highly sensitive skin
I have a very hard time finding products that don't irritate my skin. I can't use any fragrance and there can't be harsh chemicals or my skin gets really itchy. This product doesn't irritate my skin at all, yet it works well enough to take dirt and smell out of my clothes. I work with dogs so my clothes are really stinky, using other detergents I could still smell it after washing. This stuff cleans the clothes properly and doesn't leave clothes smelling like they're still dirty, which is hard to find in a gentle, scent free detergent! Highly recommend to anyone suffering with sensitive skin, and a bonus that it's cost efficient compared to other sensitive skins products.
S**8
Waaaaay too expensive on Amazon.
*for anyone that isn’t aware, this product is no longer for sale in Canada as they’ve stopped distributing all Seventh Generation products here as of this summer. We love this laundry detergent and have been using it for years as it is super concentrated, scent less and does a great job cleaning your clothes/towels & bedding. Great on its own or boost its cleaning power with borax, vinegar or baking soda for extra freshening. That being said, you can easily get this product for significantly less at your local drug store (London drugs for $18.99 regular price) or online (well.ca a 2pk goes for $35.96). $26 is waaaaaay too much for this product. Amazon, do better - this is price gouging at its finest.
Trustpilot
1 month ago
1 month ago