Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 Fl OzU.S. EPA Safer Choice[Amazon-developed Certification] Compact by Design

I'm a big fan of Seventh Generation products, and this new idea of theirs is really a great one. This is a super concentrate and it works as advertised. At first, it made me a bit nervous to use the small amount recommended. How can such a small amount of detergent clean all of my clothes, I asked myself. Well, Seventh Generation has figured it out: this small amount cleans just as well as any amount of any laundry soap I have ever used.Also, the EasyDose feature really works! Just turn it upside down, squeeze, and voila!, a perfectly measured amount is dispensed.I appreciate being able to help the environment by using less plastic and less fuel in transport of this smaller bottle. It's also nice that this bottle's footprint is smaller, taking up less shelf space. One note I would give Seventh Generation is that the small bottle tends to fall over and sometimes even shimmy off of our washer from the vibrations of the machine (we keep our detergent on our machine, instead of on a shelf). I would suggest they consider a wider footprint to the bottle.Note: This review is for the Lavender Scent and to me the scent is nice and matches the scent of the formula in the larger (less concentrated) bottles.Useful Tip: Per the instructions, make sure to tip the bottle completely upside down before you squeeze in order to release the correct "dose". If you hold the bottle at an angle, it will keep releasing detergent without stopping.

Wonderful scent-free detergent that works. The squirt control is so easy to use. I love that I'm using less detergent and less plastic and still getting clean laundry.

I’m trying to decrease plastic use. Have tried various laundry SHEETS, which are fine for trips and hand-washing, but for long term use, they do not CLEAN, but leave stains that many laundry soaps take care of.This is the best I’ve come up with. Small bottle that lasts a long time, and cleans well. Truly hypoallergenic. Smells clean without a strong (and to me, offensive) scent. I look forward to seeing truly effective laundry sheets—and NO plastic container. But until then, I’m sold on this Seventh Generation laundry soap.

The detergent itself works really well—cleans effectively and smells great. However, the design of the dispenser leaves a lot to be desired. It claims to be 'EasyDose,' but I find it more like 'EasyWaste.' The way it pours makes it hard to control the amount, and I end up using more than necessary. It’s convenient in theory, but not very efficient in practice. Great product, but the packaging could definitely use a redesign.

I bought a bottle of this and a few other clean eco friendly detergents to try back in Feb 13 2021. My fiance and I have only been using this since because I wanted to test each one out on its own until we’ve used them all. When we do laundry we usually do large loads and since we have an older washing machine it’s not energy efficient so we do two “doses” which would be two squirts I guess with its easy dose cap. Even though it doesn’t seem like it wouldn’t be enough it works great and we’ve both been really happy with this detergent. We each do a large load of clothes maybe every other week and clean towels and bedding just about as much so I thought we would have blown though such a tiny bottle by now. This is our first experience in a concentrated detergent so we were used to the big things of detergent and having to use a lot of it to get our laundry clean but this stuff has been doing great. We live in a pretty small apartment with not a lot of storage space so replacing a giant container of detergent for something more compact has been really nice. It also is a lot less of a hassle to dispense and we feel good about the ingredients in this too. We’ve been trying to be more conscious about the ingredients in the products we use and this was an easy transition from what we used before. I think now if we had to use regular detergent it would just feel wrong lol. Even though we thought we’d go though a whole bottle by now we still have a quarter left which exceeded our expectations. The one thing we noticed that was odd and weren’t used to was the fact our clothes had NO scent at all but they were clean. Usually we had some kind of scent on our laundry that gave it that “clean” smell and I’m sure it was clean but it was unnecessary and full of chemicals. I haven’t noticed any weird buildups or damage to our laundry from this product so I really appreciate that too lol. Overall I would really recommend this product theres so many positives with it and I don’t think I would ever want to go back to “traditional” detergent again. I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much and it cuts cost on transportation. I think more products should be like this. Traditional detergents are watered down so it makes it heavier which in turn costs more money to transport it and it requires more plastic waste too. It’s just overall a great product in our opinion

Love this laundry detergent! It's super compact and doesn’t take up much space, which is perfect for small apartments or travel. The scent is also really nice — light, fresh, and not overpowering. Cleans well and leaves clothes smelling great. Will definitely repurchase!

I’m so glad I switched to this natural laundry detergent. It’s gentle on my skin, free from harsh chemicals and still gets clothes impressively clean. No overpowering artificial fragrance. It’s perfect for sensitive skin or anyone trying to reduce exposure to unnecessary additives.