The Lovemarks Effect: Winning in the Consumer Revolution Hardcover – November 1, 2006

Lovemarks is the coined phrase Kevin Roberts CEO of Saatchi & Saatchi uses to describe brands that go beyond the traditional feelings consumers associate with the majority of today's brands e.g. respect/value limited association of positive emotion. A lovemark on the contrary is more than a brand it has personality, passion, drive, purpose, and most of all an undeniable loyalty among its massive group of consumers (fans of their brand).Make no mistake Lovemarks was built on solid research and proven logic that has created a culture that is driving new business to Saatchi and Saatchi as well as reviving some of America's most iconic brands.Why should you read this?The book presents insightful points regarding the future of consumerism in an attraction economy. As you read through pages of examples of vividly illustrated brand profiles (Guinness, Lexus, P&G, Wal-Mart etc) you will go through a journey that demonstrates why these brands "lovemarks" have thrived and will continue to amass fans through their continuous ability to provide unique consumer experiences.Try also:Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

This book contains a lot of information even in the firsts pages, the author does not spend 126 pages to tell us what a lovemark is. It comes with a lot of information of how to measure a brand in the lovemark axis. Very usefull for a school/college project about the subject.

When Saatchi & Saatchi CEO Kevin Roberts first introduced the concept of Lovemarks -- those products and services that have established an emotional connection with their users and consumers that inspires loyalty beyond reason -- the notion seemed intuitively sound. But the question that remained to be answered was how this concept would work in the real world. Was it something that could be measured or just more Madison Avenue feel-good fluff? He's answered those questions and his critics in a compelling fashion with his sequel, The Lovemarks Effect: Winning in the Consumer Revolution. Roberts demonstrates exactly how Lovemarks work in the marketplace by taking the reader on a tour of Lovemarks as seen through the eyes, ears and hearts of the CEOs and marketers who have the used the power of emotion to connect with their consumers. Equally important, he engages the reader in a user-friendly conversation about the research that offers proof positive that Lovemarks exist, can be measured and do make a difference. It's an enjoyable read crammed with illuminating insights.

The other reviewers have done a fantastic job of getting to the essence of the book, so I will just add a couple of anecdotal remarks.I purchased this book after it was recommended by promotion guru, Lee Hunt.I expected it to be informative but the book has exceeded my expectations in terms of its breadth, its design, its interactive quality, and its visual appeal. The book brilliantly manages to steer clear of any didactic rhetoric and is infused with poetic moments, 'love bites' and case studies on effective brand building.This book is a must read, as is Kevin Roberts' Amazon blog.

good for major brands