Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

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Primal Branding goes much deeper than most books on branding. It is not just about logos and tag lines but about the seven crucial components which must be present to creating a brand that connects.The seven attributes are the creation story, the creed, icons, rituals, sacred words, pagans (the opposite or those opposed to the brand) and leaders. Primal branding is not about "building a church, but creating a religion.""Primal Branding has broken down the elements that help people feel better about a brand." All marketers are searching for ways to stand out from the crowd, to get attention, to connect. Hanlon has given us the blueprint to do just that. But as he says, "If all we needed were a recipe, everyone would be a great chef." He gives us the blueprint, but there is still the need to create the story, to make sure it resonates with everyone, the employees, the vendors and the customers. Branding is still part science, part art and a good deal of luck.The book is well written, easy to read and filled with many examples of very successful brands - from coca-cola to lego to U2. Hanlon goes behind the scenes to uncover what made the brands successful. He gives great insight into the things we must do to make our own brands successful.While we have the essential steps to brand our products or services, we still need to bring the emotional connection into the process. That of course is where the art and luck comes in.If you are responsible for marketing your services, you really need to read this book.

I have spent quite a bit of time lately explaining to our clients the importance of story telling. Create a great story, and you will be able to create great zealots for your brand. That is the essence of this book. As the author states early on, "The creation story is the crucial first step in providing answers to why people should care about you, or your product or service."The book, like many other books on branding, reiterates a lot of common sense theories that cause the reader to say, "Well of course, that makes sense." That's okay! It is worth being reminded once in awhile why the basics work. That being said, this book does utilize current brand examples that help prove the theories correct. This is a book that I would recommend if you were looking for a good basic book on branding in theory and practice. It's worth the money.

This book is a quick read on brand building and what elements to consider to build a brand that resonates.Great framework with plenty of examples to help you link the concepts to the real world examples.

The book has some interesting insights. I even made s few tweaks to my own stuff. The only problem is that 80% of the book feels like fluff. Maybe I'm this books pagan?

I love this book! Patrick Hanlon deeply understands that branding and marketing is first and foremost about truly connecting on a human level with the audience. He describes beautifully how the innate yearnings of human beings are to belong and to believe--we want to believe in something that has meaning to us. He also describes the roadmap to create a strong brand through 7 distinct primal codes. These principles are then exemplifies through detailed case studies that breakdown the process in a concrete way. This really helped me in understanding how to apply the 7 codes to my own brand.It was an absolute joy to read this book. I kept underlining and taking notes in the margins…the book is now mess with all my scribbles! Obviously, this is a testament of great content and writing. Thank you Mr. Hanlon for giving us this intelligent, genuine, and practical gift!

Primal Branding has stuck with me for years now. The book anticipated social communities and helps make sense of how and why communities build around products, companies, personality brands and even political and social movements. Through seven elements that Hanlon calls 'primal code', it's simple to understand how brands become belief systems that attract others who share your beliefs. I've heard of dozens of entrepreneurs and Fortune 100 companies who have read the book and adopted the principles. You can apply it to your own career or business, and as an author, I love the first element, finding and telling your Creation Story.

A good book. The points to create a primal code make sense and helped me look at our branding in a deeper way. The only thing is, I wished there was more application in helping business owners create their own code with each point. There was only a small portion of the book that did that. The majority of the book was examples of successful companies that have the primal code in their branding, which I started to think it was over kill on the explanations. Another good book to pair with this one for people that need branding help is Story Brand by Donald Miller. That one is a deep dive in application which I wish this also did something similar.