Can I use it when have done keratin straightening?

Personally, I wouldn't suggest it. It may be sulfate free but I think it's high pH (dries out /strips hair. I would go with the most gentle shampoo you can find. I believe there are shampoos designed for keratin treated hair. I would look there.

Is this shampoo blue that the color of the product? Does it tone and brighting highlighted hair

No the color of the shampoo is white not blue. Yes,the shampoo left your hair very soft and hidratated ,besides gives you Bright is better if you used the conditioner also.

Can this product safe for permed hair?

I am pretty sure you can use it on Permed hair it is made for curly hair so if you have a curly perm then definitely. I have naturally curly hair and I love it. I used to use Pantene curly care line but it made my hair frizzy because of the sulfates so I have been using this for probably about 3 years and I love it.

is this shampoo heavliy perfumed, as are several other l'oreal shampoo / conditioners?

Hi there! The L'Oreal EverCurl Hydracharge Sulfate Free Shampoo with Coconut Oil has a coconut fragrance to the product. Visit lorealparisusa.com to see all the products we offer. Thank you!

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🥥 Unlock your curls’ full potential with 48-hour hydration and zero frizz!

FRIZZ NOT TODAY - Advanced anti-frizz hydration smooths curls for a polished, professional look.
VEGAN CLEAN BEAUTY - Free from sulfates, parabens, dyes, and gluten—pure care for your curls and conscience.
48 HOUR CURL DEFINITION - Deep moisture from coconut oil locks in curl shape all day and night.
HYDRATE WITHOUT THE WEIGHT - Sulfate-free formula keeps curls soft and bouncy, never weighed down.
POWER DUO FOR PERFECT CURLS - Pair with EverPure Hydracharge conditioner for next-level hydration and manageability.

L'Oreal Paris EverCurl Sulfate Free Shampoo is expertly crafted for curly hair, delivering lightweight, anti-frizz hydration powered by coconut oil for up to 48 hours of moisture and curl definition. This vegan, sulfate- and paraben-free formula gently nourishes curls without weighing them down, making it ideal for professional millennials seeking soft, manageable, and vibrant curls.

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