L'Oreal ParisSuperior Preference Mousse Absolue, 556 Medium Mahogany Brown

I am surprised at the poor reviews. I used a very light blonde shade, #1000. Maybe the blonde shades perform better than the dark ones. Anyway, the first thing I noticed was the ammonia smell. I have been coloring my hair for a long, long time and haircolor always used to smell like this, so it didn't bother me. I followed instructions exactly for touch-up. It was fairly easy, no harder than touch ups with any other type of colorant.My hair is long, but there was plenty of colorant to do it with one package. When finished, I thought the result was so pretty! The color was beautiful, and almost glowed. And my hair felt silky and smooth.I went out to supper that night and received lots of compliments. Since then, even strangers have stopped and complimented my hair. The pretty results lasted for about three weeks, then started to oxidize into a goldish tone. This always happens to my haircolor, but this one lasted longer. For example, the Olia lasted all of a week.I have only used it once, but plan to continue unless it appears that the ammonia is causing damage (which I doubt.). I was very pleased with the result.

I gave this product 1 star simply to be able to write my review. I'm sorry to say that this product was completely ineffective. It contained no color. All that was in the canister was some white foamy stuff, kind of like soapy water. I shook it over 100 times (yes....I counted) and all that came out was white foam. I left it sitting on its top in hope that it the color might be stuck in the bottom and would work its way up. Several days later, I tried it again....to no avail. I'm sorry for the vendors because they apparently got ripped off, too. It will cost more than it's worth to return the almost empty container, so I guess I just lost my money on this. I must add that I used to buy this product in a local store and it was wonderful. Unfortunately, it's no longer available where I live. L'Oreal needs to know that it's getting a bad name with this.

Great dye easy to use

I am reading the reviews and it seems that people absolutely love this product or absolutely hate it. I have been using this hair color for over a year now and find it easy to use with very good results. I like not having to mix anything and I only use as much as I need. It is the easiest hair color I have ever used. My hair is short and 1 box is enough for at least 2 or 3 applications. The results are just what I want. You do need to make sure you get equal amounts of foam or the color won't take but I have not found this to be a problem. Do not be afraid to try this hair color. You might be pleasantly surprised like I was.

I wanted something to cover gray/ whitening hair, and the ability to re-use the original bottle rather than have to buy an entire new bottle just to redo the roots each month was very appealing. Although I was somewhat hesistant due to some of the reviews, I figured I did not have much to lose, and as it turns out, I lost nothing. For example, the stickiness mentioned by several other users turned out to occur only after applying the conditioner at the end of the original application. The stickiness completely disappeared once my hair dried. On the next regular shampoo I used the conditioner again, but hey, no stickiness at all! So I figure that the stickiness is some kind of artifact related to the initial use and perhaps facilitates the conditioning effect. My hair still remains well conditioned, which surprises me when I think of my other hair color experiences. However, I don't consider the effect to be "shiny." I would have liked some glossiness to my hair. Another pleasant result was the fact that all my gray/ white was well covered and so I hope this will continue to be the case as I add more years. I had been having trouble getting full coverage with other products that promised gray coverage. I was pleasant surprised to find that the color itself does produce a variety of shades as a finished product which does make the effect more natural. Since using this product, I have read the label more carefully and discovered that this is a color product which actually intends to produce color highlights/ shades when applied. But for a color billed as Pure Darkest Brown, I was disappointed in the strong redness that comes through. I prefer "cool" browns. Suppose I will have to live with it, but I hope L'Oreal enhances the color options by breaking the colors down with choices to select "cool" vs "warm" shades of each color. My recent more careful reading of the box information also revealed a strange fact: the user, irregardless of the original color of their hair, and irregardless of the color inside the box, is not recommended for them!!!! That just doesn't make any sense at all. So don't become discouraged in selecting the best color for use with your current hair color because nothing sold under this label (Superior Preference Mousse) will be recommended for you!!!! Kinda unbelieveable, huh?

I have used this product multiple times in the past, but our local stores have stopped selling this so I had to order from online.I ordered this recently and just used it today. This one must have been defective because it didn't color my hair and the foam stopped being foamy half way through one application (I have a pixie cut/short hair). I shook the can vigorously for about 10 minutes before starting and when I thought maybe I had inverted it too much and messed up the pressure, I stopped and shook it again because I could feel the fluid inside move when I shook it.I hoped when I washed my hair I would have seen color come out in the shower but it didn't. It didn't even stain my skin anywhere it dripped on me when applying.Apart from that, the product was a cheap price and was prime eligible.