Who is permanent hair color best for?

Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

How do I choose the best shade for me?

Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

How long does it last & how often should I color?

Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.

What if I have stubborn grays?

Choose Knockout Collection shades (NNN/NNA) with extra pigment. For resistant grays, process 45 minutes instead of 35.

Can this lighten my existing hair color?

Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar.

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Description

✨ Color boldly, care deeply 🌿

NOURISH WHILE YOU COLOR - Infused with keratin, argan oil & ginseng root extract for healthier, shinier hair post-color.
CLEAN CONSCIOUS FORMULA - Free from ammonia, PPD, parabens, and cruelty—because your hair and values deserve the best.
SALON QUALITY COLOR AT HOME - Achieve multi-dimensional, natural-looking results without the salon price or hassle.
100 GRAY COVERAGE ZERO COMPROMISE - Say goodbye to dull roots with guaranteed full gray coverage that lasts.
ALL INCLUSIVE KIT FOR EFFORTLESS APPLICATION - Everything you need from gloves to color-protecting shampoo, with easy step-by-step instructions.

Madison Reed Radiant Hair Color Kit in 5.5NNN Modena Brown offers salon-quality, permanent hair dye with 100% gray coverage. This cream-based formula is enriched with keratin, argan oil, and ginseng root extract to improve hair health while delivering multi-dimensional, natural-looking color. Free from harsh chemicals like ammonia and PPD, the kit includes all essentials for a confident, at-home coloring experience.

Specifications

Manufacturer	Madison Reed
Item Weight	13.4 ounces
Product Dimensions	5.5 x 2.5 x 8 inches
Country of Origin	USA
Size	12.8 Fl Oz (Pack of 1)
Color	5.5NNN - Modena Brown
Special Features	Not Tested On Animals
Usage	Cream-based color is easy to apply to roots for precise coverage in 5 steps. One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
Included Components	Customized Instructions, Color Protecting Shampoo and Conditioner, Radiant Cream Color, Conditioing Color Activator, and Barrier Cream, Cleansing Wipes, Protective Cap, and Gloves
Batteries Required?	No