ionPermanent Brights Creme Hair Color Sapphire Sapphire

I'm a natural level 6 brown with lots of grey & white. I used to have blonde highlights to blend the grey. After yrs when I was getting more grey, I found this brand and tried their HL (highlift) and wow was I surprised how good it turned out. It says you have to use 4oz of 40 volume developer with 2oz (one tube) of color, which made my hair just as blonde as using bleach without the damage. Over time, I changed to 30 volume and now I use 20 volume, which for me gets plenty light.

if you’re looking for a good quality, long lasting, and reliable hair dye, CHOOSE ION!!! i’ve been using ion hair dye for years and every time i do it comes out amazing! and you can get super messy with it and it comes off of skin with just one shower (black and red dye can leave a tiny bit of stains on skin but other colors i’ve found do not) it always (almost) completely washes off my face, ears, and neck. and my hair went from a light brown to jet black in only like an hours and a half. ion hair dye is always so true to color and it lasts a long time (especially black) also any brand of developer works good with this, you don’t need to buy ion developer. anyways yeah, buy ion, don’t choose the other brands 🙌 (not sponsored lmao)

It's gentle on my hair it's easy to use of course you have to provide your own developer but that's not a problem for me I have tons of developer I use level 20 and it covers the gray and it makes my hair very shiny and healthy looking after.

I had no clue I could order my favorite brand through Amazon for the same price as in store!!!! 100% perfect per usual! Highly recommend!

I bought the titanium dye and the product that came out of the tube was white when it’s suppose to be grey (from what I’ve seen in peoples reviews) when I mixed it with developer it smelled like bleach and when I applied it to my already blonde hair all it did was turned it more blonde then grey.

I have previously bought this exact product at Sally’s and it was a little more expensive, but not by much. I love being able to order it on here rather than going into the store. It’s easy to use and gives me great results! I have dark brown hair with LOTS of grays that need to be covered and this is the product I’ve found for me that is affordable and lasts!

I love this hair dye brand. I used to buy it at Sally’s but now I just buy it from Amazon. The quality of this hair dye is really great. The color stays on for a while and it’s true to color. Every time I order from Amazon when it comes to products like this sometimes the box comes in open I’m not sure why but the hair dye itself wasn’t perished. So be weary of that.

idk maybe i just have what they call as black hair dysmorphia, cuz to me it just looks dark brown… like don’t get my wrong it did actually dye my hair but it didn’t dye it like black enough. i feel like this dye would be good for someone going for a natural black color, but i wanted like pure black. also it like has a fragrance to it and to me the fragrance is like really annoying and gross plus it sticks in my hair forever. maybe it’s just cuz im sensitive to smells but its annoying that the smell just stays in my hair even after washing a few times. oh yeah and i feel like it fades a bit, i only washed it twice after dying it so far and it already faded enough. probably best to get a good blue black dye for a super black color

I’ve previously dyed my hair many times and my hair has never fallen out, but with this product that I’ve never used it did. It’s not even worth it because the colour did nothing to my hair

No difference in the hair color. Difficult to actually find the instructions. When I finally did on the inside of package the print was so small I needed a magnifying glass to read and even then it was unclear. Terrible smell. Would not recommend this product to anyone.