Joico color Love Aura intensity semi permanent color (Mauve Amour)

I’ve purchased Joico Color Intensity products in the past and was a little disappointed how quickly this one faded vs the other colors in their line. Considering how much I had to apply vs how long it lasted, I was felt a little ripped off. The colour wasn’t as nice as I expected, but I know that can be a function of the base colour you’re applying it to. I think I’ll stick with the darker Color Intensity products and dilute them with some conditioner. They last far longer.

I usually pay $14 at my salon for Joico Colour Intensity dyes, so this is a bit overpriced, especially since I found another site that sells them for $12.99.It's a beautiful color, but be warned that it does fade pretty quickly on bleached hair and with limited shampooing.