What it is: Introducing a gentle reduced ammonia color system of shades ranging from Level 1 to high-lift. Guaranteed healthy-looking consistent results when combined with LumiShine Crème Developers (10 20 30 and 40 Volume). What it does: NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology delivering astonishing shine color longevity and overall healthier hair guaranteed! What else you need to know:
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