The LEGO Story: How a Little Toy Sparked the World's Imagination

This book is written like a beautiful fairytale that blends perfectly with my childhood memories and dreams. Well structured and highly engaging giving wonderful insights into Lego's history that I didn't know anything about. The author is certainly very gently with any criticism about Lego's mistakes (e.g. its highly sexist management), but there are just enough pokes that the reader can imagine the remaining details. This approach maintains an overall lovely story matching the lovely product Lego! Strongly recommended.

Great read

From the beginning to the current day, LEGO concentrated children's imagination and play. The products have grown from simple block sets to modern STEM sets with motors etc. The family company is now in its 5th generation.

Have a love of history? Love to build LEGOs…or just admire these creations? See how it all started in this more adult read about a toy company that reimagined itself into the world-reknowned establishment it is today!

My child is writing a book report. This was perfect for second grader or older child, depending upon how your child reads

You couldn't make this story up! A typical, and yet , untypical, story of a family and an industry. More complex than you would expect.

Como libro histórico cumple su misión aunque es poco emocionante versus otros libros de su tipo. Como libro de negocios se queda corto.

I worked for Lego in the US from 1976-1989 in sales management. Great company, people and products. The book really isn’t geared for builders or lovers of the product but really is a case study for anyone who is or was in management. I met Kjeld several times in Denmark and the US and he actually joined in a poker game with us at a sales meeting, really a great guy. I lost touch with everyone from 1990 on so that part of the story was all new to me. This story should be taught to everyone in business school of how to and how not to make business decisions. Wish there had been a little more detail on the US market but for many years Germany was the biggest Lego market.