Bold UniqPurple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

Having decided to go grey disgracefully, I reached for the bleach, added a handful of highlights, and went in with the silver box dye to blend in with my ever greying streaks... Which was great until I washed it and the ash turned a trashy yellow.I tried toners but they didn't give me the wow factor. And I tried purple shampoo by the handful. But I was always left disappointed.I didn't want to dye my hair once a week and so, after much research, I decided to give this hair mask a go.First impressions - the smell is amazing. The mask is thick in consistency, but goes on well. Do wear gloves - I didn't and lived with blue nails for a few days.I left it on for 12 minutes and the difference was noticeable. My hair was super soft and definitely more silver, but not quite what I wanted.I waited until my next wash day and tried again, leaving it on for 15 minutes and wow, it's gorgeous! I mean actually ashes grey gorgeous.My hair feels healthier than it has in forever and the colour is better than the initial hair dye. I will be using this on every other wash to maintain the cool colour which incidentally matches my au natural silvers!

This stuff is really good as a colour correction maintenance. Great instructions. Not too pigmented. Just make sure you follow timings!

I wasn't expecting much from this product since my usual purple shampoo works well enough for me, but this was a whole new level!There wasn't much scent to it but the scent that was there was lovely. Its left my hair very soft which might not seem like much but I've bleached my hair a lot the past few months, about 6 times, so my hair wasn't in the best condition. It neutralised the orange/yellow tones and lightened my hair very well.I was left with a purple tinge but that was fault on my side. I left it on far too long and I bleached my hair about 1 week ago. The purple looked really bright when my hair was wet but when I dried it, it looked more white with just a little purple showing.The mask is very thick and also very pigmented and could make someone a bit anxious to use it, but it is supposed to be that way. I was surprised to see it was purple in the tub but turned blue when I put it on my hair. I dont know if there's something in it that reacts to the underlying pigments of various parts of the hair strands to make it change colour or not.Overall I am very pleased with this product and will buy again in future to help keep my hair bright and soft!

Tried this today after finding the purple shampoos were drying my hair out. I washed my hair and put this in... left it in for 5/6 minutes and washed it out. Well... the highlights around the front of my face were actually purple! It definitely cools down yellow tones! I used to use Osmo shampoo and I thought THAT was pigmented..! This stuff is good but be careful with highlights! It also had a slightly weird smell when I dried my hair... I'll probably follow up with another conditioner next time because of that. So yeah, it works, and my hair was soft afterwards, just be careful with how long you leave it in for!

I have repurchased this a few times now and so felt high time I left a review. This mask is amazing at getting out unwanted brassy tones from bleached hair. I usually leave it on slightly longer than stated and it works a dream. This mask managed to correct brassiness that was left behind even after using the Well T18 toner and I SWEAR BY IT!For me it's a really great alternative to toning that doesn't damage my hair, but actively helps it as it's incredibly deep conditioning.I'd also like to add that I initially purchased this product a little guiltily as I'm really trying to cut down on my plastic purchasing but I was so desperate for something to fix my hair. This could be stated in the product info, which to be truthful, I never read, but I was delighted to find out that all their packaging is not only completely recyclable but is actually made from 100% recycled ocean plastic! So you're actually helping the oceans when you buy from this company! The gloves that the products come with are also biodegradable so if single use non-recyclable plastic or even recyclable plastic is a concern for you, and you're struggling to find something to tone your bleached hair I highly recommend this mask.Their products are also paraben, sulfate AND cruelty free. I can't praise this company and their products enough - they're great for your hair, the environment and animals. What more could you want?P.S - I've included some photos of a before and after the first use of the mask on my previously toned hair, so you can see the difference it made. Excuse the embarrassing pics lol these were the only ones I have from that time frame to show the notable difference.