Maybelline Makeup Primer, The Grippy Serum Primer for Face, up-to 24H grip, Ultra-Blendable, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types, Maybelline New York

Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.

Definitely does what it says on the tin, grippy! Perfect primer and great alternative to other on the market offering a similar function. Makes my make-up last longer than many other primers

Have used a few times and appears to be a good primer it’s a little more expensive than I’d usually buy but seems to be working well.

This primer is the best primer i have ever used. Keeps my makeup in place all day long! Definitely worth the money

I actually love this, goes on really well and is nice and tacky in minutes. The added benefit of skincare is just an amazing quality. Foundation sits so well on top of this and lasts all day

It’s ok but rather sticky I would not buy again

I love this stuff, on my 3rd bottle now, my skin tint/foundation stays on all day. I feel like it's also skincare, makes my skin soft when stickiness has dried.

I like this primer as I tend to prefer serums to creams in general as a base. Makeup stays on and it feels very moisturizing, not tacky.