Is it a matte finish?

Yes it is matte :) and lasts all day

does it come in brown/black?

This product is only available in Black.

Why does the description say product country of origin is china when it ought to say new york? if it's from china it isn't cruelty free.

E.l.f. products are designed in the U.S. and manufactured in China. Products manufactured in China are not required to be tested on animals. All e.l.f. products are cruelty free.

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Description

🖤 Define your edge, effortlessly and ethically.

ETHICAL GLAMOUR ALWAYS - Vegan and cruelty-free certified, so your bold look supports a kinder world.
NOURISH WHILE YOU DEFINE - Vitamin-infused liner cares for your lash line, combining beauty with wellness.
STAY BOLD RAIN OR SHINE - Waterproof formula ensures your look stays flawless through any weather or sweat.
FAST DRY FORMULA FOR BUSY DAYS - Quick-drying ink prevents smudges so you can move confidently without touch-ups.
PINPOINT PRECISION EVERY TIME - Fine felt tip delivers sharp, customizable lines from subtle to bold.

The e.l.f. H2O Proof Eyeliner Pen features a precision felt tip for versatile line control, a waterproof and quick-drying formula that lasts all day, and a vitamin-enriched formula that nourishes lashes. Fully vegan and cruelty-free certified, it delivers bold, jet-black pigment for confident, long-lasting eye definition.