Why is acidic haircare good for my hair?

Healthy hair is acidic, with pH levels from 4.5 and 5.5. Every day exposure to common elements, like water, have higher, more alkaline pH levels that can cause damage to the hair. ABC has a lower pH to help rebalance the pH levels.

What makes Acidic Bonding Concentrate different?

The Acidic Bonding Concentrate range is made with Citric Acid, which helps strengthen chemically damaged hair.

What are the benefits of Acidic Bonding 24/7 Night and Day serum?

This serum repairs strength and protects from daily aggressors such as humidity and styling that causes breakage & split ends. For night & day use, on clean damp or dry hair.

How can I avoid bonding/protein overload?

Using only strengthening hair products, without adequate moisture, can lead to protein overload. Redken Acidic Bonding Concentrate products provide a balance of strengthening and moisturizing ingredients, to help keep hair strong and supple.

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✨ Wake up to stronger, hydrated hair—24/7 protection that never sleeps 💜

LAVENDER CALM - Infused with soothing lavender for a spa-like nightly ritual
HYDRATION BOOST - Delivers 3x more moisture to revive dry strands
BREAKAGE DEFENSE - Reduces hair breakage by 89%, keeping your look flawless
DEEP 7 LAYER REPAIR - Penetrates multiple hair layers for lasting strength
CLINICALLY PROVEN POWER - Backed by science for 9x stronger, healthier hair

Redken Acidic Bonding Concentrate 24/7 Night & Day Serum is a clinically proven hair treatment that penetrates 7 layers deep to repair damage, delivering 9x stronger hair, 3x more hydration, and 89% less breakage. Formulated with citric and polyglutamic acids, it protects color-treated hair from heat and environmental stressors while infusing a calming lavender scent for a relaxing overnight experience.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.