Social Media Marketing

There are a number of books available on this topic but I have found that Social Media Marketing may be the best! I have used this book as the text for teaching a social media marketing course at a major university on three occasions. This is a great read, full of examples and information that is valuable to the reader (in my case, students) who are eager to learn more about how marketers can leverage and benefit from using social media. In particular, there is a solid outline on how to create a social media marketing plan. Again, very valuable and this template may be applied from small to mid-size businesses to an enterprise. Students have made very positive comments on Social Media Marketing 2nd edition, and found it to be very useful in developing social media marketing plans. I strongly recommend this book for anyone who needs to learn how to leverage social media.

If you are a social media novice, this is a great educator to how and why it works in your favor. If I had more time, I would read it outside of the bare minimal that I need to complete assignments in my online Social Media Marketing course. The chapters are brief and it is lightweight. If you are short on time and you are allowed open book tests, the end of chapter summaries are a great overview of the chapter without having to read each chapter in entirety.

This textbook is not nearly as bad as the dozens of others that I have had to use in the past. Rather than just throwing information out at you in a dull, linear fashion it ties the material together with pop culture examples to help connect the what we're learning to the real world. Even the info itself is written in a more natural and fun way than the standard textbook. I'm only giving it 4 stars because at the end of the day it's still a textbook, so it's in my blood to have some sort of dislike for it.

Excellent breakdown of the four zones of social media. As an educator, I found Dr. Tuten's presentation of the material to be well organized, factually based in research, and surprisingly up-to-date considering the field of social media is highly organic in nature. The section on research is extremely valuable. Dr. Tuten also has a digital newsletter that I have found quite insightful at [...]

The quality was good. I guess. It was a new text book for about half of what my university sold it for in their bookstore, but it’s not like I plan on ever reading it again. Ever. It’s a textbook and therefore....boring AF. Actually, I can’t even say I really read it. I skimmed enough to get an A...it seriously was an easy class.

Using for MBA course, it's alright, but it reads as if social media is the holy grail and there no other as effective ways of marketing. Then again, the title is specific so I'd say it is good if you want to solely concentrate on social media, but there are other methods of marketing. It also doesn't explain the how to or practical methods of marketing on social media, but merely promotes the usage.

The book I received was falling apart. As soon as I picked up the book, multiple pages fell to the floor. While reading the chapters, I constantly have to to push pages back into the book as the spine has been completely broken.

Interesting and informative textbook. This is a required book for my Social Media class in graduate school and it's full of valuable information. By the way, during quizzes and exams, the index is easy to navigate and the fact that the important terms are in blue font helps to find information quickly.

The quality was better than expected and it's a good read if you are studying social media.

Great new condition! Just as described, and shipped quick!

Libro utile per avere delle basi nel social media management. Divisione di capitoli che seguono un senso logico, quindi sconsiglierei di leggere i singoli capitoli.

I was buying this book in the scope of helping me with understanding the social media universe and eventually do social media marketing. However, it is too dry glossary and not enough precise. It might be outdated by now.

i got what i paid for