Max Factor 2000 Calorie Mascara Curved Brush for Women, Black

I am a HUGE Max Factor 2000 Calorie Mascara fan, used it for nearly 20 years - that is until they rudely packed up and left for Europe, abandoning the loyal US based customers and leaving us out in the cold. I emailed Max Factor UK, appealed to them about the loyal customers they left behind who can no longer buy their products - told them it is the best mascara I have ever used. They didn't give a rat's arse. Some pinhead emailed me back and thanked me for the complements, "It's always nice to hear people love our products!" (geez!), then went on to tell me what I already told them I knew: they had left the US, weren't coming back ... no chance will return to sell here ... blah, blah, blah. Said I should try Cover Girl mascara "It's nearly the same" (ah, no - it's not. As if I haven't tried that first!). Dah ...I've even attempted to buy it online in UK stores, but they want a fortune to ship it to the US. Almost did it too, until I found it reasonably priced on Amazon.com that is.Okay, on to the review of the actual product. This is by far the best mascara on the market, whether it be drug store brands (such as Cover Girl, or Revlon), pricer department store brands (i.e. Lancome, or Este Lauder), or somewhere in between (like Mary Kay, or Avon). The mascara itself has the perfect consistency to mimic real eyelash appearance for thickening and lenthening. It has a beautiful glossy finish, and no annoying clumps to have to fool around with. The curved brush is amazingly lush, unlike all the spiky brushes that are popular currently in most mascaras: it separates, fans out and curls each lash with precision. For contact lenses wears, it doesn't flake off as the day wears on like some mascaras have a tendency to do. In fact, it looks just as great after 12 hours of wear as when it was first applied. It really is the most perfect mascara I've ever used. Not many products are outstanding amongst other brands - this is one of very few that delivers.I will buy from this seller again, until the supply is depleted. It came ahead of schedule, appeared brand new/unopened (hard to tell when some products don't come in a sealed packaging, or have a safety seal, but I've seen it that way before it left the US) and was everything, as promised, it would be. I am pleased as punch with the product and my purchase.

Back in the day this was my favorite mascara, even above the more expensive brands. Not. Anymore. The formula is dry and clumpy and it barely adheres to the eyelashes.

I am so grateful for Max Factor mascara. I have found this to be the only brand I can use that doesn't irritate my eyes. It is long-lasting, doesn't flake, and the curved wand makes application great.

The mascara was dried out. I wasn't happy

Amazing product. It really fills in my lashes.

This mascara is average. It is not bad, but with all the hundreds of mascaras out there it did not stand out as exceptional. The formula is quite wet; it will clump if applied too thick. I did not notice any curling effect (my lashes do not face down) I did not notice length, only thickening that comes with applying many coats. Overall is it a good product, however nothing exceptional.

I was looking for Max Factor in a curved brush and when I tell you I was thrilled to have access to this, I was THRILLED! I read reviews about how it’s not the same product but to me, it is! I’m just older and I’ve changed! I use a mascara primer to protect and condition my lashes. I use this mascara as soon as it arrived and was like “Yes! Finally! I have my 2000 calorie look back!” I opted for non-waterproof for easier removal. For context, my lower lashes as the same color as my skin due to a mild case of vitiligo. I use black mascara to make them be seen. Two swipes of this after the primer and they stand out like a beacon! It has no fragrance, doesn’t feel heavy, it just does what it’s supposed to and that’s make your lashes fatter and thicker in appearance! I’m in love and very pleased! Recommended by someone that has loved this mascara for over 20 years and was devastated when it was taken off the US market. ⭐️⭐️⭐️⭐️⭐️

Update 11/18/20Max Factor has made the massive mistake of changing the formula. You mind as well go by Cover Girl. After almost 30 yeas of using this mascara I cannot describe how disgusted I am that the formula has changed. BOO Max factor, BOO!!!!!!!!Original ReviewI have been using this product for almost 25 years and I am very thankful that I can still get it through Amazon. I have tried countless other mascaras, some as much as $60 a tube and nothing compares to Max Factor's 2000 Calorie. I do recommend ordering from a seller in the UK otherwise you get dried out tubes.Old fashioned glamour