Virtue Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe

I accidentally returned it! It made my hair gorgeous, now I’m going to have to reorder it give it a rave review!I have extremely thinning hair, and this shampoo & conditioner not only made my hair full, shiney, and gorgeous! Very little hair came out in the shower!This is the best shampoo & cond. for any hair even severely thinning

I love this shampoo and the matching conditioner. I'm a chemist and skeptical of beauty product claims, but I've been studying ingredients and this formulation uses gentle cleansers. A lot of shampoos advertising fullness contain harsh detergents. They roughen the hair cuticle (which is why they seem to add volume at first) but they also damage it. (All cleansers damage hair to some extent so it's a matter of minimizing it!)The results astounded me. I have fine, wispy/flyaway hair, but it looks full and bouncy with these products. You only need about the size of a dime. The shampoo feels noticeably gentle and the scent is light while washing and not noticeable when hair is dry.I use pastel hair colors which fade easily, but my stylist noticed the color is lasting longer since I switched to this shampoo. I also use mousse and hair spray since my hair is fine, and the shampoo gently gets the product out.These are pricey and most personal-care products have a big markup, but considering (1) small amount needed, (2) great effectiveness, and (3) good evidence for ingredient safety, I feel comfortable using them. Worth a subscription!

I love this shampoo. This revie is from someone who has possibly tried millions of shampoos in the effort to retain thick glossy hair. This shampoo is wonderful because you don’t need two washes and it doesn’t dry everything out. My hair usually gets very oily, and it is fine and completely straight. I usually wash every other day but with this shampoo I can go an extra day. My hair is now very shiny and I am back to getting lots of compliments. The downsides are is that it is expensive and you can’t see how much shampoo is left in the container. It does have a scent. Which disappears.

Makes hair feel thicker

I feel like I have tried almost everything out there for fine, thinning hair. Everything left my hair feeling heavy and oily. Not this! This makes my hair feel soft and thick. My hair doesn’t feel dirty or oily. It provides just the right amount of moisture and doesn’t have a strong scent.

Literally just threw the almost $100 bottle of shampoo against the wall for a glorious explosion. You see, the bottle appears to want to play games by being overly annoying to open, and to stay open. It's a hideous event. I've removed from my subscription due to the BS engineering. The shampoo is fine, it's too expensive for what you are getting. Period.

I know for a fact this shampoo stopped my hair from falling out. I switched to a different brand after my hair stopped falling out after using this shampoo for four months but since I changed to a different brand my hair is back to falling out. It works!!! Miracle in a bottle

Unfortunately, I am completely disappointed in this product. I already spend a little bit of money on a quality shampoo and conditioner as I care a great deal about keeping my hair in good condition.I figured since I am getting older I should up my game and the advertising and ingredients really sold me and got my hopes up that this would help thicken my hair and give it volume.I bought the shampoo and conditioner and the styling product.The shampoo does not lather well, at all. I have to use SO much to get it to really lather and after a few days of using it my hair is flatter than ever. I will say, my hair does feel softer but with that I have lost all volume.The conditioner reminds me of whipped cream, it comes out and seems very full, like you’re using a lot of it, and then when you put it on your hair it disappears and it certainly didn’t detangle my hair, at all. When I went to rinse it out it felt like I wasn’t even rinsing anything out of my hair.I’m so disheartened because this was pricey and I am beyond disappointed with the results.This is the first time I have ever written a review. I’m sorry to say such negative things but this is very unfortunate to spend this amount on this product. I will never purchase from this line again.