Permanent Powder Hair Lightener with Ultra Bond Building | Strengthens, Protects & Nourishes | Lifts up to 9+ Levels | For Lightening & Highlights

I’ve tried several bleaching powders over the years, and this one is definitely a winner! I used it with a 20 volume developer to lighten my dark blonde/light brown roots, and it gave me a nice, even lift without frying my hair. The powder mixed easily—no clumps—and applied smoothly with great coverage. As expected, after bleaching, my hair had some warm yellow/orange tones, but nothing too crazy. I followed up with Wella T14 toner (also mixed with 20 volume developer), and it completely transformed the color. The toner pulled out the brassiness and left me with a beautiful, cool, ashy blonde—exactly what I was going for. Minimal odor, no patchiness, and my hair actually felt soft afterward (I did use a deep conditioner just to be safe). This bleach + toner combo saved me a trip to the salon and gave me professional results right at home. If you’re planning to go blonde, this is the perfect duo. Just be patient, follow the timing instructions, and don’t skip the toner—it makes all the difference!

This is one of the few that actually worked as expected on my hair. Great color and results. Used with 20 developer. Would recommend.

I have used this line of bleach for years now! I have dark hair with gray and it lightens fantastic without a bunch of breakage! Will never use another bleach ever! Developer is fantastic I use 40 volume and never disappointed! Never have to use toner!Just purple shampoo to maintain platinum blonde!

It worked for one bowl I used to bleach wash my roots just to get a half shade lighter than my natural hair color without having to purchase a $40 box of bleach powder. I also used pH balance mixed in with it, which is something I always do when bleaching my own hair even when it’s just bleach wash

The best lightener I have ever used. Great quality and fast results with little damage. It lifts great with 20 volume! You do need to tone afterwards. I leave it on 45-60 minutes to get a full lift, without heat. Iv left it on longer but do with caution. I have natural curly hair and it is dry and course naturally. Iv double bleached if my roots are longer with no to little damage and great results too. Hands down the best! I have grey so does well on grey hair! I’m a forever customer! Use with coordinating developer for best results.

Good quality and decent pull ! Will dry out if left to long make sure follow direct instructions and only use same brand products for mixing to ensure quality ! I didn’t tone because I want going for platinum but definitely will need a toner for resistant pigmented hair and or please remember medication make a difference do a test stand always !!!

I've recently used this hair bleaching powder, and I have to say, I'm thoroughly impressed! First off, it delivers excellent, even lift without causing excessive damage to my hair. My natural hair color is quite dark, so achieving a bright blonde has always been challenging, but this product handled it with ease. It lightened my hair evenly without the usual patchiness or brassiness that other bleaches sometimes leave behind. What I loved most was how gentle it felt on my scalp. Bleaching can often lead to irritation, but I experienced no burning or discomfort at all. Additionally, the powder mixed smoothly with the developer, and the consistency was perfect for easy application—no clumping or drying out mid-process. Another plus is the minimal odor. Some bleaching products have a strong chemical smell that lingers, but this one had a much more tolerable scent, which made the whole process more pleasant. Finally, the results were fantastic. After just one session, my hair was a clean, light blonde, ready for toning. Overall, I highly recommend this hair bleaching powder for anyone looking for a reliable, gentle, and effective way to lighten their hair.

Mixed with a 40 volume developer on virgin roots. It did an impressive job lifting my dark brown hair in preparation for adding color. The hair doesn't feel too damaged but I definitely wouldn't do a second round personally. It did feel very dry after rinsing but a deep conditioner helped a lot. Didn't notice much difference but I did use toner after. I let it rest 3 days before adding Punky Colour in Pink Flamingo over the bleached roots and blue ends. Turned out great.