Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) 1st Edition

This is one of three wonderful books hat talk about Brand in the shorthand of a brilliant presenter with the background, facts and experience to simplify the information as if you were seeing a whiteboard pitch. The simple overriding idea here is that in today's world Brand is built more bythe customer than you. A must have if you're building a business, product or service brand.

Marty you FLIPPED me! "Don't compete. Differentiate".....and "Make it incredibly easy for customers to notice it, choose it, and share it with friends." The previous are the 2 most powerful take homes for me from this great book. Just think about how much energy we spend (and waste) on focusing on our competition (because we marketers and sellers are competitive beasts) especially today as we are in the digital world that is heavily influenced by social media. So keep flipping by proclaiming your rarity each day and in unlimited ways with uninhibited childhood enthusiasm fueling your creative ideas......You will feel this as you read this book and begin envisioning a higher level of how to serve, support, sell, and communicate your brand. This is one of those rare books that sales organizations need to buy for their marketing department and sales forces......when I was in pharma and biotech I was handed quite a few books and Brand Flip trumps them all!

I really enjoyed this book. Immediately implementable and full of game changing insights. I really love it.

There are a few chapters that may give you the impression that the author was too lazy to explain the points he was making (the chapter about the "Design" for instance). Other than that the book is easy to read, the advices are practical and applicable in real life.

Intelligently and simply written cook book for brand duilding with clear applicable examples. A must read for anyone that works in marketing.

This Is The Most Amazing Book ever On BrandingIt Really Helped Me Shape My Mind on My BusinessThanks

In order to have better results in your company, just flip the company-based structure into a user-based one and ta-da! Marty, here, tells you how to do it just perfectly.

Insightful, incredibly useful, easy to read, and -- the best part -- beautifully concise. Only an hour to read, but hours and hours of inspiration.