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N**L
Amazing resource for AdWords and Analytics
Free flowing and simple writing style makes it fun to read. Even after working for several years in Google AdWords and Analytics I couldn't stop myself from finishing the book in one seating and then coming back again to look at specific references. In ever changing space of AdWords and Analytics I think this book will never be out dated because it focuses understanding very basics of systems financially, technically and logically.
M**F
The Best Resource To Help You Unlock The Power of Google Adwords / Analytics
A great resource for anyone wanting to understand how to use Google Adwords and Google Analytics. It doesn't matter whether you're an experienced user, or just a novice, Ben's writing style caters for all levels of experience. A must for all users to understand the power of Google on your business and help you unlock your marketing potential. Highly recommend!
E**N
Good Tactical Handbook
If you are familiar with Ads and Analytics, and looking for a useful companion, this book fits the bill. Snippets of code conveniently included. Off-book references to the authors site are also moderately useful as well. You will pick up some useful tidbits here if you are an experienced user. A bit intimidating for the beginner, however.
V**R
A Very Good Book
The author understands the importance of Adwords working in conjunction with Analytics. Without Analytics, Adwords is limited. This book shows you how to use both together to get the most out of your Adwords advertising dollars. A must read.
F**X
Professional to Novice... Great asset to have.
No matter your skill level with Adwords & Analytics, this is a great asset to have. Easy to follow, easy to read, and easy to understand.
M**O
Interested enough to buy again
It's good , for beginning in Google I would like to know of this author have more versions or 2 parts or more books
J**I
Good introduction to GA and GTM
This book is a great primer if you are just starting to use GA/GTM, or if you're experienced and want to read material on tracking campaigns and tips on setting things up correctly from the start. The book provides a good structure for skipping from one chapter to another, but can also be read from start to finish just as well.
A**R
Helped me decide to drop out of grad school
Learned too much about Google, cookies and big data. Helped me decide mar comm was not for me
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