The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di

The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the reader a good overview over the principles behind effective communication on the web and an easy-to-read walk through all the various channels available.

Excellent introduction to the role of social media for marketing and PR. First part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media. The second part discusses the different tool of social media and how they could be used to support marketing and PR. I though his approach to using social media was particularly relevant to nonprofits - defining niche and mission, providing information and targeted content, thinking about virtual audience, and dialog with members and related organizations. This discussion provide a wider perspective on the structure and content of a website.

I enjoyed reading this book as I was looking for information about social media and public relations. Even though I do not believe pr and marketing must be treated as one single subject, I think the author does a nice job offering ideas and insights regarding the use of social media. I specifically loved how it explains and contrasts old rules and new rules. It was a nice way to begin my research.

I really only thought about writing a review because of what I read within this book. This book has completely shifted the way in which I look at the internet and e-commerce. It highly recommends blogging as a means of creating space. On top of that- there is a chapter that is solely focused on the steps to make a blog. I think if you are looking into becoming a social media influencer or if you are moving toward brand management, then this book is an incredible choice!

Only 3 stars: reason: on each page one can find an average of 5 sentences of quality insight and good ideas. The rest of the 6 inch page is about David promoting his friends throughout the book. Names of business, people, corporations and their stories. From the 400+ pages abut 15-20% is useful info. Buy it used if you can.

This is a highly useful book for "old-school" marketing managers looking to update their personal skills or to train and supervise their "new-school" staff. As a small biz owner, I am finding this book to be an invaluable resources. Bottom line, content is key. Large companies have dedicated writing teams to monitor and constantly update websites, blogs, posts, and tweets. For small businesses, that task falls to the owner, the intern, or through the cracks. Not only has this book helped me expand my Essay Coaching services, it also inspired me to launch a new service helping other small biz owners get their communications back on track. Thanks for the great idea, David Scott!

This book is an excellent resource any marketing or PR professional should add to their library. It's close to a couple inches thick, so you're definitely going to get some useful information from it. If not, you can always use it to throw at your boss (or obnoxious coworker) the next time the need arises--okay, probably not a good idea, but I thought I'd add a touch of humor to your day. Enjoy the book!

This book gave me so many helpful tips and ideas for enhancing my business and the work I do for my clients. I would highly recommend to anyone looking to increase their knowledge on digital marketing and new tactics to appeal to their consumer base.

Not exactly what I expected - wished for something better written and probably more "academic", but would recommend to PR practitioners

David Meerman Scott doesn't write like a tutor or teacher, and even though this is an excellent textbook on the rules of digital marketing today, it doesn't read like a textbook at all. Full of exciting, innovative and sometimes funny examples from real life, this is one of the best business books I've ever read. It's a long read but I devoured the book in a few days. Thoroughly recommended to marketing practitioners in any field, or anyone in business who just wants to communicate better with the digital world. Totally recommended.

its all that you need to upgrade yourself in realtime

If you don't have idea at all of the digital world (Facebook, Twitter, Blogs, Podcasts, etc) and you are a traditional marketer, this book is perfect with you, I fully recommend it. It explains from the basics the different platforms and technologies, and how you can reach your potential clients. But If you know these platforms, it could be boring and maybe 20% of the book might be useful. It has really valuable ideas about how to reach your targets, but it can be summarised in around 70 pages. Don't expect technical information. I.e.: About how Google AdWords & Analytics works.

A brilliant book. Excellently conceived and executed as a book on marketing and PR. I'm normally a critic of all things marketing and advertising which is why perhaps it's hard for me to kick-start my new business. But after reading this I'm a convert to well thought out online marketing.