









✨ Instant root rescue for the busy pro on the move!
The Hairline Gray Root Touch-Up Powder by gowwim is a 4g compact powder designed to instantly conceal gray roots and thinning hair with a natural beeswax formula. Easy to apply and portable, it offers temporary, washable coverage trusted by professionals and loved by thousands for quick, flawless hairline perfection.






















| ASIN | B07YJM3YKS |
| Best Sellers Rank | #7,476 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #24 in Hair Mascaras & Root Touch Ups |
| Brand Name | gowwim |
| Color | Gray |
| Container Type | Box |
| Customer Reviews | 4.3 out of 5 stars 7,834 Reviews |
| Hair Color Permanence | Temporary |
| Hair Type | Normal |
| Item Form | Powder |
| Manufacturer | gowwim |
| Material Features | Beeswax, hydrogenated vegetable oil, polyethylene, caprylic/capric triglyceride |
| Number of Items | 1 |
| Product Benefits | Hairfall & Thinning |
| UPC | 779186006952 |
D**G
This is the perfect product you need!
If you have areas of your hair that you want to cover, this product will definitely be able to help you. And this product is specifically designed to cover grey hair or bald patches, and can fully meet your needs.
L**Y
Easy to Use!
Really does a nice job of touching up roots when it is almost time to touchup roots. The color is a little bit darker than I thought it would be, but it covers well and comes out in washing. Compared to the touch up sprays, this power doesn't change the texture of my hair. I like that this is very temporary/ it last all day and washes out easily. The applicator is a little spongy knob that is magnetically attached to the base. The top of the little pot is easy to open. I have had this stuff for about 4 months now and I use it every day for two weeks prior to a fresh dye job. IT ain't expensive and it works well
A**N
Great Product For Fixing Those Pesky Roots!
This stuff is fantastic for filling in my roots when I haven’t had time to color my hair. The sponge applicator ensures that it’s well-blended. It doesn’t come off on your face or hands the way some hair powders do (although it will if you use too much, LOL). My only reason for not giving five stars is because the sponge applicator is rounded and it can be hard to get the very last bits when it’s almost empty. I just combat this by taking a plastic knife and chipping away at it to make a powder and use it that way, so I get every last bit. (Yep, I am that frugal, heheheheh.) Great product with a great price!
D**Y
Great Lasting Coverage, Fast & Easy Application
The color matched my hair perfectly and stayed on until I washed it out. The sponge applicator worked much better than the 'paint brush' style that came with another brand - easier and much faster to apply. One thing to keep in mind, this is powder so the product is not shiny, but rather dull once applied. If your grow-out is 1/2" or less, I absolutely recommend this root coverage. I also like the container that stores the applicator in the bottom and has an attached snap-open lid. I wish there were more product in the container. I would buy this again.
K**Y
Great product. Awkward container.
The product does the job and covers gray nicely, but the design of the container is horrible. Very awkward to hold.
A**A
convenient but wrong color
This is super easy to apply so I think it would have been great if the color was right. I ordered the "dark brown" to go with my hair dye: L'Oreal Paris Excellence Crème Permanent Hair Dye, 4 Dark Brown. But this root cover up is way too light. I would call it a medium brown. ADDENDUM: I just noticed that I was (incorrectly) sent "brown" so that explains the light shade! I have asked to get it replaced.
N**Y
Great product
Covers well and accurately. It is easy to use and long lasting.
C**S
Hair coverage
Product works great! I use it close to when I get my hair colored when my gray starts showing!
Trustpilot
1 month ago
1 week ago