Keratin Permanent Hair Dye Cream, 1.9 Rich Caviar, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

This is the absolute best box hair color I have ever used. Have been at home and salon dyeing my hair for over 30 years. The color is identical to the box; a rich, multi tone hue. I have gray roots, and this colors them completely and blends seamlessly with the rest of my hair. I've used this same color multiple times, and each time my hair is colored consistently. The color stays true until I color again, about 6-8 weeks later. The included pre color for the ends of your hair is very useful and I encourage people to use it. I think it helps with the consistent results. The conditioner included is very nourishing and leaves my hair soft with body; does not weigh it down. The instructions are easy to follow. The smell of the prepared hair color is pleasant and not overwhelming. I have a sensitive scalp and usually have a slight burning sensation on my scalp when I color with other box dyes, but not with this one. Be aware: as it states in the instructions, the color of the mixed hair color is NOT indicative of the final result. The mixed color you apply, with this particular shade is a bright orange color; like buffalo wings sauce!! Scared me during application, but no worries, the actual final color is a true, vibrant match like on the box.

Seems to stay darker for longer and keeps the purple tint. Even my hair stylist was impressed that this came out of a box. Other similar dies turn red and lighten up much quicker. Be forewarned though, the color may drip with sweat or in the rain etc for the first few days.

Color is identical to what is shown, did not stain anything not even my skin. Definitely worth trying!!

This color is gorgeous. I am very pale, but Winter palette. I was nervous that it would be too dark (it's level 1.8) but it looks great. I had a medium/dark red/violet base that I had done with another brand that was already fading after a few weeks. This color went over it well and my hair feels soft and healthy. It looks like a dark purple indoors but has a true red shimmer in the sunlight. It is very dark but doesn't look black at all.

Love the color but do not recommend uf you are trying to cover Grays does not last long at all

I love the color . It was very easy to use. It is going on 3 months since I colored my hair and it has not lost any of the color. I will buy again!

This color is great on my hair which is very dark brown with red sort of undertone naturally. It looks like a really dark color when in normal light, or in the dark, but in the sun it has a fiery red highlight and I love that. I wash my hair every other day, so no, it doesn’t last long and I have to redo it a lot, but that is because of the frequency of my hair washing. It will last through the amount of washes it claims on the box, I just use them up fast. When it fades a bit the highlight isn’t as red, but it’s still there. I have never seen this color in any other boxed dye. If your hair is drier, condition your hair really well after using. Not just with what’s included, but get a good conditioner. I have very dry hair, all dyes make that worse. If you are sitting in the sun, it will look dark where the sun is not hitting and red where it is. I think that’s awesome. One more thing, when you apply it, it will look pastel pink after you first mix it, it will turn orange on your head while processing, then it will turn dark purple and it rinses red like someone has been slaughtered in your shower, and if no one has, then it’s just the dye has changed completely. but don’t let all this change make you think you were sent the wrong dye or worry you. The first time I mixed it and it was pastel pink I thought I might have bought the incorrect color. But that’s just how it is.

Beautiful color in box. Followed directions to the letter! Came out more light orange/ copper color. Very dissappointed!! Wanted beautiful red/ brown.

Ive been dying my hair for years and this brand has become my go-to

Best drug store hair colour ever!!

This hair dye I find, stains your skin a little more than other dyes I have used. I put Vaseline around my face, neck, ears, shoulders etc so that if I have a little accident the stain wipes off easier, no scrubbing involved. Also, if you wash it off in the shower, be careful because it will stain in there too. It also smells very strong of perfume. Other than that my hair turned out exactly as pictured and it’s all even. Not as harsh on your hair as other dyes.

It’s a very nice shade of red regardless, but the shade isn’t as dark as it is on the cover of the box so don’t let that fool you. But also don’t let it stop you from buying it either because you can just go over it with some black semi-permanent hair dye to make it as dark as you want like I did a few weeks after taking those pictures. Very nice red, but remember 1) permanent box dye is bad for your hair 2) permanent box dye is hard to get out (ESPECIALLY RED)

Great!!! Colour and shine, doesn’t damage and was cheap!