Natural Instincts Demi-Permanent Hair Dye, 5G Medium Golden Brown Hair Color, Pack of 1

Great product that is easy to use. It was darker than expected. Next time I would buy lighter than my actual hair color. It makes the hair soft and shiny, covers white and gray hair. I shampoo my hair every day and it holds nicely for a month or so

Perfect color

Order this for my hair works good like the color

I am very impressed with this product! Directions were very easy and not super chemical feeling. A slight burn to my scalp but very minimal. I was looking for an all over demi permanent color to help why I grow out a bad balayage. It even helped some with the gray. I tried paying $100 for a salon toner that lasted 3 weeks. I’ll be interested to see how long this lasts, but much more affordable. The medium golden brown is very pretty!

This works great as long as you know what to expect from this product. * It will NOT lighten your hair. If you want to lighten your hair significantly, you have to have it professionally colored at a salon. * It doesn't darken gray hair completely, it blends it, which means that those strands of hair will be darker than gray but not as dark as your regular hair color. It creates more of a highlighting effect. So if your hair is dark brown, the grays will be colored a lighter brown and will blend into your other hair. If you want your hair all one color including the grays, go with a semi-permanent hair color instead of this product. * After I used semi-permanent dye, my hair always felt dry, damaged, and rough. After using this, my hair feels normal and soft. * The dye doesn't stink like many hair dyes do. The conditioner they provide is in a tube so it can be resealed and it contains several uses. The conditioner smells nice and works quite well. * This stuff really stains so be extremely careful with your clothes, counter tops, floors - anything it may come into contact with. If semi-permanent hair dye stains your skin, be sure to apply petroleum jelly around your hair line and always use gloves. Double check everything after you apply it because once the stain sets in, it is likely permanent. This product is easy to use though I find I have to leave it on for about 30-35 minutes for it to fully cover gray. Overall, this is a good product at a reasonable price and there are plenty of colors to choose from.