Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

A little goes a long way with this one. If you're blonde and trying to avoid brassy colors, I recommend this. I use it once a week. The only drawback is that if you overuse it, your hair may turn purple. I've been using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated. If you pair it with both the conditioner and shampoo, it balances with the natural oiliness. Overall, very effective with a neutral scent.

Hands down a great product and better than Olaplex purple for my blonde highlights. After using this my hair was softer and more manageable and the vibrancy it brought out was amazing. I have been using Olaplex for over a year and every time it seems to really dry my hair and really no help with brassy and the vibrancy of the blonde. I switched over to using this along with Joico defy damage shampoo and conditioner and my hair is so soft now! Highly recommend this and other products.

It leaves the hair very well and does not dry it out.

Friggin TINY bottle. Probably 2 uses but I will admit it’s the best purple shampoo I’ve ever used. I didn’t make my hair, purple or gray. It made it white.

Works well use 1 every 2 weeks. Brightendps my grey hair

This shampoo was recommended by my hairdresser since I have highlighted hair. It truly makes my highlights stand out, Only need to use once a week. If you want to keep your hair highlights looking great, this is the shampoo for you!

It was about half empty when I received it

Probé varias marcas antes y ninguna me había dado los resultados que me dió está marca