Random House (UK) Inside the Nudge Unit: How small changes can make a big difference

This was a disappointing book. I was interested in the psychology but instead it was really an autobiography. I think there was a fair bit of name dropping and every 50 pages or so a detailed description of a desk or office that was supposed to impress. A great resource for historians or future biographers but not a psychology textbook.I was struck by the amorality of the department and a limited view. Getting folks back into work consisted of motivating and nagging the newly unemployed. There was no analysis of the policies that create jobs. I had the impression that the department could be transplanted to communist China without turning a hair.I am still looking for an authoritative textbook on nudge techniques.

Unhappy reading this book as it uses patronising language and arguments to influence the reader into thinking that 'the nudge unit' is just a helpful tool instead of, in essence, a propaganda unit. But then what should you expect from behavioural psychologists who've watched too much Netflix?

A fabulous book which gives a great insight into nudge theory. I have already applied some of the theory in school and early signs are promising!

This book combines deep knowledge of the field, matchless experience within the nudge unit, and a charming writing style. Especially welcome is the author's nudge of the nudge unit, and of behavioural economics more generally, towards paying more attention to the design of public institutions and policies that enable people to live better lives, as measured by their happiness with how those lives are going.

A very interesting story badly told. The text is peppered with misprints - their instead of there, and what on earth are "classic [new line] aleconomists"?