People’s Choice Beef Jerky – Old Fashioned – Original – Sugar Free, Zero Carb, 16g Protein, Keto Friendly – Dry Texture – Made in USA – 1 Pound (16 oz) Bag

TL;DR: This stuff is amazingly good. If you love a good steak, you'll love this jerky! Beef flavor up front and on the finish. Addictively craveable! BUYER: I'm NOT a jerky connoisseur. I've snacked on Jack Links for a decade or better without complaint. I am, however, a lover of fine steaks. I always assumed jerked meat couldn't compare to a fresh, succulent, woodfire-grilled, medium-rare ribeye. Boy, was I wrong. O_O SUMMARY: This "old fashioned" beef jerky, without any preservatives or the typical additives (like sugar, soy sauce, or worchestershire), stands head-and-shoulders above any other I've ever tried. You have to try it! FLAVOR: A fine au jus. Chewing this jerky is like devouring a fine prime rib dinner. In all sincerity, I joked with my prime rib-loving mother-in-law that a stick of this jerky and a little dab of horseradish on the tongue and you'd have prime rib in a bag. It doesn't have the overly salty, sweet, or peppery flavor of other jerkies I've eaten. The first bite made me think it might be under-salted, maybe TOO simple for me. Then, as I chewed, the flavors came out and holy cow (maybe literally?) that's some damn fine beef flavor right there. Just the right balance of... everything. TEXTURE: Dry apparently doesn't mean tough or unchewable. Another surprise! I've had lots of homemade jerkies (mostly venison, to be fair) that had all the tenderness of a truck tire. The chew-it-and-spit-out-the-flavorless-wad-ten-minutes-later sort. This ain't that. You can break it in half because of the dryness, but you can also bite through it with relative ease and it's more tender than an overcooked steak. So... don't let this deter you if you're a "wet" jerky fan like I was. HEALTH: Diabetes runs in my family. My wife's family, too. We don't do keto, but we do try to opt for low-carb, low-sugar snacking options. This jerky hits every one of those points without even trying. It's lean meat, too, so all the better. Admittedly, I actually love the little fatty bits that appear here and there in the bag. For the record, no mold was detected in my shipment, but I'd be genuinely surprised if the company (a small, family-owned business) didn't make right a bag that had gone bad. VALUE: At $30 a bag, my wife gagged a bit on the price of a 1 lb bag (as did I, at first), but what I expected to be a typical convenience store handful turned out to be more like a Family Size from Costco. I was seriously impressed by the size of the bag. I'm used to "premium" items coming in small, fancy packages. I guess I didn't consider that very dry jerky means MORE MEAT and LESS WATER. Holy steak strips, Batman. I don't know what the reduction ratio of a slab of juicy beef to a jerky like this must be, but I figure there's at least a good 5 lbs of proper beef condensed into this giant bag of meat snacks. In my opinion, even disregarding the vastly superior flavor, this bag is worth its price tag. ANNECDOTE: I brought maybe an ounce of People's Choice to work yesterday as a midmorning desk snack, but forgot to snag another few strips today before heading to the office. Instead I pulled out my old Jack Link's Peppered and ate a few of those. Man, I can taste Salt, Soy Sauce, Black Pepper, and nothing else. It's just an assault of frontloaded flavors... and the strips are both thicker and harder to chew. The contrast is startling. I've already ordered another bag of People's Choice Old Fashioned (and a free smaller bag of Secra something-or-other) directly from the manufacturer and am seriously thinking of throwing out the rest of this Jack Links. I'm not sure I can go back to prison gruel now that I've tasted ambrosia.

Highly recommend! This beef jerky exceeded my expectations. The texture is spot-on—not overly dry or tough, but still satisfying to chew. You can tell the meat is high quality, and the seasoning really brings out the natural flavor. It’s the kind of jerky that makes you reach back into the bag without thinking. Perfect for road trips, hikes, or just everyday snacking.

This used to be my favorite jerky. It was the best, it was easy to chew and tasty. But last 12 times I've ordered it, I was very disappointed. It was extremely dry and hard as a rock. Even though it was bad I kept ordering it hoping that it was just a bad batch but this doesn't seem to be the case. I'm so sad to say that I will never order another bag of jerky from People's Choice.

Simple, clean and classic jerky. YUM!!

This is my favorite beef jerky but it does have a flaw. I *love* the dry texture, where you have to chew the flavor out of it. And it's such a clean flavor. Salty, a little peppery I think. My whole mouth is engaged. My problem is the presence of hard strings on some pieces. Not sure if it's muscle casing or whatever, but they're really tough and generally you can't bite them off. They're just kinda disgusting to get in your mouth. I tend to pull them out of the pieces as I eat. I've also had success cutting the pieces into shorter chunks (< 1 inch) which makes these blend in a bit better. If this was fixed, I would just stop trying other jerkys, this is by far the best for me.

I’ve ordered this PC Beef Jerky now for about the 12th time in the past three years. I make may own beef jerky but I still love the taste and texture of this jerky. This particular bag was a little dry but the fat was still ‘melt-in-your-mouth’. Highly recommended beef jerky.

The jerky is good in that it's identical to what you would make at home in a food dehydrator. Just basic jerky without a paragraph of ingredients which is nice. But $40 per pound is insane. For $40, go buy 7lbs of eye of round roast and make it yourself.