Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

I am a marketing professor in 40s teaching in a college at Virginia, USA.While reading this, I had to admit myself that my knowledge and experience was not successfully catching up all the recent developments of marketing technologies and data.This is an amazing book that helps to organize the scattered information about the latest scene of data-driven marketing. A great benefit of reading this is to gain confidence to expand your marketing project into the next level.I am so grateful to Mr. Kosorin, and, if he is available sometimem, I definitely like to invite him to speak in my class.

Perfect for anyone wanting to get a start into the digital marketing industry

Perfect book. Full of information.

I really like the book. It is full of detailed and useful information. Go and buy it if you work in digital advertising.